Express Gifts is one of the largest multi-channel retail businesses in the UK, selling 35,000 products and owning brands such as studio.co.uk and ace.co.uk. Working with Qubit since May 2016, Express Gifts are looking to understand and influence their online visitors to achieve personalization at scale.
"Personalizing the online experience for our customers is a board mandated priority. Qubit’s ability to understand the customer, deploy relevant experiences, and remove ambiguity through validation, was the main reason we chose them."
Head of Ecommerce
By grouping customers into valuable segments, Express Gifts can now deliver personalized messaging throughout the complex visitor journey, significantly increasing new customer acquisition.
Using Qubit’s social proof solution, Express Gifts has served up trending products to visitors, which is already achieving over £1 million in annualized revenue.
Qubit abandonment recovery is also being used to address the challenge of visitors highlighting product names in order to search for cheaper alternatives elsewhere. Copy paste detection surfaces a message around flexible payment terms.
This is where the next wave of uplift lives.
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