Gala Bingo has been the UK’s most trusted Bingo operator since founding in 2006. Now a household name, the company has hundreds of thousands of customers playing a range of games including bingo, slingo, slots and casino.
The Gala Bingo team uses Qubit Pro to keep ahead of the competition and differentiate the gaming experience their players have online. The personalizations built with Qubit leverage industry-leading capabilities including; Qubit Live Tap, the Qubit API, and the Developer Toolkit.
Slingo is an immensely popular game for Gala Bingo and the team was looking to understand which other players, who hadn’t tried Slingo, might enjoy the game. To do this they used Qubit Live Tap to work out which players hadn’t played Slingo but showed similar traits and behaviors to those that did - creating a personalized Slingo recommendation model.
Splitting the prospect audience into three; content-led messaging, offer-led messaging and a control the team could understand which experience worked the best.
Control - 5.4% played
Content-led message - 10.5% played
Offer-led message - 3.9% played
*Personalized, content-led messaging proved the best experience meaning the Gala Bingo team didn’t cannibalize potential revenue by giving an offer.
"Through the use of Qubit, we've been able to deliver consistent and seamless customer journey's for multiple segments and individuals. Without technology like Qubit we wouldn't have been able to build context-led scalable experiences that drive customer loyalty and ensure they always use Gala Bingo for gaming."
Head of Customer Experience & Analytics
The team displayed a live jackpot feed on the Gala Bingo home page only to players who had played Red Tiger games. The experience showed the feed as well as an image and link related to the games each customer played.
With Qubit, Gala Bingo could show different content to each and every player ensuring it was relevant to them whilst keeping the jackpot feed and figure the same.
7.6% average uplift in turnover on Red Tiger games
28% uplift in NGR (Net Gaming Revenue) on Red Tiger games
Providing notifications to players of their recent wins proved to be a great way of re-engaging players with games they had previously played. A segment of players was created based on a number of datasets including those that had a minimum of £10 win on any game.
With over 100 games included in the campaign, each player would see their winning amount, as well as a thumbnail of the particular game they had winnings on, with a link to launch the game. The reminder was fired to players who won a particular game one week after the win.
16% average uplift in total deposit amount
39% average uplift in turnover
21% average uplift in successful deposits
"We are constantly looking at how to optimize the customer journey, and with Qubit we've been able to do this. The capabilities of Qubit enables multiple teams to leverage and action the insights of our players at different stages of their engagement with Gala. Millions of users play on Gala every week and we are constantly looking for ways to differentiate, Qubit is an integral technology partner for us to do that."
Customer Journey Optimization Manager
Through a deep understanding of customer groups, the Gala Bingo team could curate tailored homepages with relevant content and offers to increase engagement.
By using a post login site takeover template, the team could use data including; product/game preferences, browsing behavior, and gameplay history to segment and display different content.
2.82% uplift in RPV
"Access to data and the ability to derive insights from that data to personalizeis integral for Ladbrokes Coral Group. We need to understand behavior and intent in real-time so that the experiences we deploy truly resonate. Qubit Live Tap and the API enable us to leverage real-time data and curate tailored user journeys."
Head of Customer Experience + Analytics
This is where the next wave of uplift lives.
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