Personalized entry pages
Halfords wanted to use their SCV to curate a differentiated and personalized experience for each of their key segments.
Through an understanding of distinct shopping behaviors combined with real-time location and weather data a unique experience could be created based on where the customer was shopping from.
The homepage was split into 5 distinct modules; a relevant banner, a personalized welcome banner (if logged in), weather forecast, a help and advice placement and finally a top trending carousel. Within these modules Qubit can serve the most relevant content based on segment, location and weather.