Social proof on the PDP - mobile and desktop
The Hobbycraft team wanted to reassure their visitor base and increase confidence in purchase decisions, so they deployed a social proof experience on both mobile and desktop sites that highlighted how many times the product had been “bagged” in the last 48 hours.
This experience proved incredibly successful with Hobbycraft customers, as results show a much higher uplift than industry averages.
8.37% uplift in RPV
10.6% uplift in RPV
4.35% uplift in conversion rate
£1mil incremental value driven yearly