Creating seamless experiences on the mobile device is a critical initiative at Juice Beauty, not least because mobile is the first option for more and more visitors. The influence of the channel, and the increasing expectations of shoppers, meant Juice Beauty needed a solution to inspire and delight customers, and to support them in discovering more products.
The company wanted to use artificial intelligence to create individualized experiences for their mobile visitors, recognizing that it would be impossible to do it manually. As a consequence, they deployed Qubit Aura, the product discovery solution for mobile web, to offer visitors another navigation option beyond the hamburger menu and search.
"In an era where companies like Netflix, Spotify and Instagram are setting customer expectations, we need to think about taking the best parts of those experiences and applying them to ecommerce. Qubit Aura does just that, pulling in recommendations, social proof and context to ensure the visitor has a totally unique experience."
Director of Digital
In light of increasing mobile visitor numbers, the primary goal was to enhance the discovery experience on the small screen . Bringing together user behavior, machine learning and persuasive techniques, Qubit Aura enabled Juice Beauty’s visitors to discover more of the products they love.
The solution uses machine learning to curate and update the products that are shown to users in real-time. What this means is that within a couple of interactions a visitor will have a completely bespoke experience.
41% uplift in RPV (Qubit Aura openers vs. non-openers)
2.7% uplift in conversion rate
"Mobile is now a key channel for any ecommerce business. Over the past year, we've noticed a demonstrable increase in visitors using their phones to discover our products and we needed a solution. Through the use of the latest in artificial intelligence, Qubit Aura has redefined the way we look at the mobile experience."
Director of Digital
This is where the next wave of uplift lives.
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