With Qubit, Kurt Geiger’s ecommerce team looks to further its use of social proof in increasingly sophisticated and unique ways to acquire new customers and expand its loyal following. Looking ahead, Kurt Geiger will also focus more on segmentation and 1:1 personalization, providing visitors with targeted content, offers and experiences based on their unique affinities and preferences, as well as expanding the use of Qubit technology to another Kurt Geiger owned brand and ecommerce site.
