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Europe’s leading luxury footwear brand deploys best-in-class personalization tactics across on-site journey
Kurt Geiger is a leading London-based footwear and accessories retailer powered by creativity and kindness. For over fifty years, Kurt Geiger’s in-house team of shoe and accessory designers have endeavoured to embolden customers through statement styles underpinned by London’s vibrance and authenticity.
"With Qubit, we’re able to provide more relevant on-site journeys to our customers through easily deployable, yet highly impactful personalization strategies and tactics."
Chief Digital Officer, Kurt Geiger
With Qubit, Kurt Geiger’s ecommerce team looks to further its use of social proof in increasingly sophisticated and unique ways to acquire new customers and expand its loyal following. Looking ahead, Kurt Geiger will also focus more on segmentation and 1:1 personalization, providing visitors with targeted content, offers and experiences based on their unique affinities and preferences, as well as expanding the use of Qubit technology to another Kurt Geiger owned brand and ecommerce site.
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