1:1 personalization on mobile for thousands of customers
Unlocking engagement, discovery and conversion on mobile is key for L’OCCITANE. More customers are using the device as one of the first places they start looking for products. Coupled with the growing influence of sites like Instagram (one L’OCCITANE account has over 740,000 followers), there was a need to make discovering products seamless from social media to mobile web.
The brand implemented Qubit Aura, the product discovery solution for mobile web. With AI, the solution matches the most relevant products based on a visitors intent (swipes, clicks and views). Each experience becomes unique and personalized to each visitor.
Result in the UK
-- 17% open rate
-- 159% uplift in conversion rate (Qubit Aura users vs. non-users)