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MAC Cosmetics is the world’s leading makeup company with unrivalled expertise and quality of products. A Qubit customer since 2018, the ecommerce team has been using Qubit’s technology to make every onsite interaction more relevant.
Using a combination of strategies including segmentation, social proof badging and Derived Insights, the brand has been coupling their world class products with an equally good online experience.
"Qubit provides the level of versatility MAC Cosmetics requires to iterate and move quickly given the ever-changing demands of our customer."
Online Manager UK & Ireland
Every move that MAC Cosmetics makes needs to be reflective of its unrivaled global reputation. No matter the channel a customer is engaging with they need to be delivering the best experiences to meet the expectations of their customers and continue to outperform their peers.
The partnership with Qubit enables the online team to bring the instore experience online with experiences that bring contextually relevant information to the individual using data. Millions of customers return to MAC Cosmetics each year not only for their products but also the attention to detail in the customer journey.
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