MAC Cosmetics deliver data-driven merchandising at scale with Qubit’s personalization platform.


Founded in 1984


Available in 105 countries around the world


Over 50 collections each year


MAC Cosmetics is the world’s leading makeup company with unrivalled expertise and quality of products. A Qubit customer since 2018, the ecommerce team has been using Qubit’s technology to make every onsite interaction more relevant. 

Using a combination of strategies including segmentation, social proof badging and Derived Insights, the brand has been coupling their world class products with an equally good online experience. 

"Qubit provides the level of versatility MAC Cosmetics requires to iterate and move quickly given the ever-changing demands of our customer."

Sara-Lou Roberts

Online Manager UK & Ireland

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