MandM Direct is a brand that has become synonymous with great online experiences, as a customer you feel like you will find the products you’re looking for in just a few clicks or swipes. This is because the team has focused on using different data sources from the customer, for example behavioral, intent and historical data, in combination to create the most relevant journey they can.
Qubit has, will continue to be, a key partner in the brands’ efforts to maximize conversions through the effective use of the most advanced data and analytics tools. In addition, the team will work closely with Qubit to understand, benchmark and deliver against the requirements of not only the MandM Direct business, but also the ever expectant customer
