MandM Direct drives +2.4% in revenue and a +114% in product recommendation CTRs.

Pioneering deep learning recommendation techniques to establish customer to product relationships over conventional product to product recommendations.

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Founded in 1987

3mil active customers

20+ countries

150+ brands stocked



MandM Direct is Europe’s leading online off-price retailer, with millions of customers each year. The brand sells sports and outdoor products at unbeatable prices all year around and has been a Qubit customer since 2013.

Nearly every product recommendation algorithm available today is machine learning powered. The new and improved kid on the block is deep learning. It’s faster, smarter and most importantly truly personalized.

By utilizing Qubit’s latest deep learning recommendations powered by Google Cloud AI MandM Direct has been able to dramatically increase customer engagement and revenue.



"At MandM Direct we are always striving for the best. We haven't seen any other product recommendations solution perform as well as this."

Paul Allen

Head of Ecommerce

Looking ahead

MandM Direct is a brand that has become synonymous with great online experiences, as a customer you feel like you will find the products you’re looking for in just a few clicks or swipes. This is because the team has focused on using different data sources from the customer, for example behavioral, intent and historical data, in combination to create the most relevant journey they can.

Qubit has, will continue to be, a key partner in the brands’ efforts to maximize conversions through the effective use of the most advanced data and analytics tools. In addition, the team will work closely with Qubit to understand, benchmark and deliver against the requirements of not only the MandM Direct business, but also the ever expectant customer

Find out about Qubit x Google Recs.

Learn more about the technology powering MandM's personalization and see how you can get started.

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