Micro Scooters deploy personalized experiences to drive lifetime value.

Retailer focused on data-driven segmentation to provide personal experiences for each and every customer.

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Founded in 2004

2mil+ scooters sold

Over 250 awards won

Introduction

Micro Scooters is an internationally recognized retailer, famous for revolutionizing the school run for millions of parents by providing the most durable Swiss designed and engineered scooters for all the family. Founded by Anna Gibson and Philippa Gogarty, the company are using personalization, and Qubit Pro, to build meaningful experiences that drive customer lifetime value and loyalty.

Through the insights they get from onsite visitor behavior, the ecommerce team curate personalizations that resonate with different customer segments and profiles. The company have used Qubit Pro since 2016, and have launched experiences including Visitor Pulse Lite, Abandonment Recovery, custom and visual mode experiences.

With mobile traffic now surpassing desktop traffic, the team has also begun using Qubit Aura, the product discovery solution for the mobile web. As a mobile first experience, it will mean that the majority of onsite visitors will be able to discover more of the products they love ensuring they find the right scooter to last them a lifetime.

Delivery countdown driving urgency

Micro Scooters wanted to drive urgency with onsite visitors, encouraging them to complete their purchases by highlighting how soon next day delivery would end.

Results

--- +3% uplift in RPV for new visitors 

--- 1.6% uplift in RPV for returning visitors

Qubit Aura has exponentially increased the level of engagement on mobile and has allowed our customers to discover much more of our product catalog. Qubit Aura is the solution to deliver scalable and individualized experiences to a customer that’s demanding it.

Mhairi Wood

Head of Ecommerce

Qubit Aura to drive mobile discovery

As more and more of Micro Scooters’ visitors use their mobile phones as the key channel for engagement and discovery, the ecommerce team have invested in Qubit Aura to bring the mobile experience to life.

With customer expectations being driven by the likes of Netflix and Spotify, the company saw Qubit Aura as a way to emulate these experiences for ecommerce.

Results

--- 16.5x more products seen

"We are seeing an enormous shift in the way our customers are engaging and shopping for new products. Qubit has enabled us to curate experiences across the customer lifecycle, gaining the trust of new visitors and building loyalty with returning customers."

Mhairi Wood

Head of Ecommerce

Looking ahead

As the innovator in the category, Micro Scooters are already pushing ahead with new products (including an electric car) that will enrich Micro’s premium brand credentials. It is therefore important that the technology the company uses also stays one step ahead.

With multiple experiences live on site already, the global retailer is set to roll out more in tandem with a segmentation strategy that makes sure visitors have the best experience possible. Mobile will remain an ever-growing channel of engagement for the business and the ecommerce team is looking at ways to increase product views, time on site, and discoverability of their growing product catalog - the use of Qubit Aura will enable just that.

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