Micro Scooters is an internationally recognized retailer, famous for revolutionizing the school run for millions of parents by providing the most durable Swiss designed and engineered scooters for all the family. Founded by Anna Gibson and Philippa Gogarty, the company are using personalization, and Qubit Pro, to build meaningful experiences that drive customer lifetime value and loyalty.
Through the insights they get from onsite visitor behavior, the ecommerce team curate personalizations that resonate with different customer segments and profiles. The company have used Qubit Pro since 2016, and have launched experiences including Visitor Pulse Lite, Abandonment Recovery, custom and visual mode experiences.
With mobile traffic now surpassing desktop traffic, the team has also begun using Qubit Aura, the product discovery solution for the mobile web. As a mobile first experience, it will mean that the majority of onsite visitors will be able to discover more of the products they love ensuring they find the right scooter to last them a lifetime.