Delivering persuasive personalization
After understanding and identifying the different customer segments, Mothercare can start creating personalized and segmented customer experiences.
The variety of different customer segments, coupled with an understanding of what works well in each case, Mothercare surface tailored experiences for customers.
With personalized homepage banners, Mothercare have developed templated experiences to quickly personalize the homepage carousel images for pre-natal, post-natal and general segments. Images are updated on a weekly basis, creating three sets of content each time.