Increasing experience velocity with Simple Messages
Working with Endless Gain, MyOptique Group tested a new homepage merchandising experience, which proved a big winner. However, rolling it out in the code base could take between 2-3 months due to other competing priorities. The team leveraged Qubit’s Simple Messages to turn the initial test into an always-on experience that marketers could use to update the site merchandising without any developer support.
As an added bonus, marketers can now customize the site merchandising to the segment they were targeting, risk-free and quickly.
2.8% RPV uplift from a 2-3 month test roll out in the code base, to a templated experience reducing this time to less than a week while offering additional personalization features