Ocean Holidays is known for their exceptional customer service and have big ambitions to create a fully integrated, multi-channel experience for each of their customers and across the 4 brands; Ocean Florida, Ocean Beds, Winged Boots and Ocean California. Through an investment in best-in-class technology, Qubit Pro, they ensure that their customers are seeing the most relevant content every time they visit.
A self-service user of Qubit Pro since 2016, Ocean Holidays have built 100s of experiences to drive customers to book holidays via their call center. They are a business which demonstrates the value of personalization in travel—turning first-time visitors into customers, and existing ones into loyal advocates.
Personalization can be very effective to capture the attention of visitors displaying behavior that shows they are about to leave the site. Ocean Holidays deployed messaging on both desktop and mobile encouraging potential customers to enquire about getting a Travel Itinerary.
2.53% uplift in conversion rate
Senior UI/UX Designer
The team at Ocean Holidays make sure that when a visitor lands on site via PPC, the content they see is relevant. For example, if a visitor arrives on site from keyword ‘Family holiday Disneyland Florida’, appropriate messaging is surfaced throughout the journey.
In addition, with increased data layer capabilities, the company can match behavior displayed by PPC visitors, with visitors showing similar intent. As a result, they can deploy the same experience based on that intent.
Conversion rate of 8-16%
Ocean Holidays take all their bookings over the phone and prides itself on the experienced support team to help customers choose. To ensure that visitors call when the team are available, Opening Hours are highlighted across the website to keep the visitor fully informed.
Conversion rate of 7.2%
Ocean Holidays is delivering personalization to a customer base with very high standards. Having successfully deployed 100s of experiences with Qubit Pro, the company can now build upon these and continue to delight their customers.
Using Qubit Live Tap they will be able to unlock further insights and build a single customer view which combines data from across their CRM system and website. Coupled with a focus on advanced segmentation, the company will be able to create seamless customer experiences for visitors based on traveler type, engagement level or type of holiday they are looking to book.
In a competitive environment, differentiating through personalization is seen as key for growth, with Qubit they are able to achieve their customer experience ambitions.