Wolf & Badger recognized that with mobile what’s important is the joy of discovering new products, new designers and new trends easily. It's simple to filter products if you already know what you are looking for, but new users in discovery mode or those looking for inspiration don't want to miss out on anything that might be relevant.
By understanding the need to make discovering new products simple, Wolf & Badger trialled Qubit Aura. Using the AI-powered technology, when a visitor interacts with Qubit Aura, it adapts as the user engages. For example, if someone shows a preference for products from certain categories, Qubit Aura will then start to surface a list of products that match.