Customer insights

Getting personalization up and running is step one. But, to see how it's working, you need data, evidence and proof. Qubit provides you with the customer insights necessary to create more impactful personalizations and the means to analyze them further.

Access all your customer insights

Flexible reporting at your fingertips
Access all your granular data and customer insights via our Looker integration, or with your own BI tool. Standard reports and dashboards will get you started, while flexible tools help you dig deeper into the data.

Analyze personalized experiences
See which visitors saw what personalizations and conduct segmentation on current, or past experiences.

Understand who’s who
Get a clear view of who the users are in a segment are and understand more about them with a variety of contextual metrics.


Essential in-app segmentation reports

Clear segment metrics
The segment metrics page provides detailed customer insights into each of your segments with all the key metrics: conversion rate, revenue per visitor, and average order value.

Monitor activity distribution
See how visitors in a segment interact with your brand, looking at their locations, devices and number of sessions.

Understand segments' sentiments
Keep track of how visitors in different segments express their interests through their feedback and lists of popular products and categories.


Understand experience performance

An at-a-glance overview
For quick insight into how effective your personalization strategy is, use the overview feature to show how many live experiences you have, your traffic and conversions.

Monitor every experience
Drill down into each individual experience with key stats and easy-to-interpret results for every personalization goal you set.

Smart solution reporting
Easily understand the value of your abandonment recovery and product recommendation experiences right from the Qubit platform.


Uncover qualitative customer insights

Understand your visitors' opinions
Find out how your customers feel with exit feedback. Understand it at a glance with an easy-to-interpret heat-map.

Qualitative data analysis
Use Qubit Visitor Pulse and create segmented surveys to understand customers’ satisfaction, experience, intentions or issues.

Preference collection and targeting
Launch Visitor Pulse surveys to help segment your visitors according to their responses and target them with experiences. Analyze and target based on their responses.