Create definitive customer segments
Q&A for data you can’t get other ways
To augment the understanding you can get from a visitor’s purchase history, you can add a survey to find out their intentions—like whether they come to your site to buy gifts, rather than shop for themselves.
Qubit Visitor Pulse surveys let customers express preferences, and self-segment. This also means that they’ll see personalizations based on their choices.
Infer and ask for more information
By looking at the behavior of visitors who have self-segmented, you can discover more information on that segment - and create inferred segments for customers who match the behavior of the self-segmented visitors.