Customer segmentation

Sophisticated customer segmentation is at the heart of personalization. Using data to understand who your site visitors are, enables you to get closer to your customers with persuasive personalization, at the right time and in the right place.


Any customer segment you need, right at your fingertips.

Integrated segmentation
You can create useful segments from rich customer data collected from a wide variety of sources, then target them immediately with personalized experiences.

Create the right segments for your brand
Use data points to create segments with broad groupings to reach lots of visitors. Alternatively, target clusters of select individuals with the most precisely tailored content.

Don’t just infer whether customers are in a segment based on their behavior: ask them. Use Visitor pulse surveys to let customers express preferences, and use those preferences to deliver personalized and relevant experiences.

Create segments using any data point.
Segments based on visitor preferences

Preference-based segmentation.

Segment based on expressed visitor feedback
Use Visitor Pulse to request preference data that matters to your brand and immediately personalize the site for visitors based on their responses.

Use and re-use surveys to gather the data that matters
Easily deploy templated surveys to request information that enriches your customer understanding and is useful to your brand.

Use clear-cut responses to guide broader segmentation
Use unambiguous customer insight from survey responses to make inferences about similar customer groups who have not left preference data.

Flexible customer segmentation.

Real-time customer segmentation
Qubit keeps your experiences targeted on the exact customers you want. Segments stay up-to-date with conditions and rules to automatically determine who enters and leaves a segment.

Combine segments as you need
Stitch together your existing segments with AND and OR logic to reach the precise group of visitors you need.

Segment transition as a goal
You know that some visitors are more valuable than others. With Qubit you can track a customer moving between segments (like from ‘repeat purchaser’ to ‘VIP’) as a success metric for personalizations.

Create, combine and re-use segments which are always up-to-date
Use historical data to populate customer segments.

Use historical data to supercharge your segments.

Make use of your historical data
Our data layer ensures the data we collect is collected and stored in a well-structured format. This allows us to pull in historical data to include visitors who already meet the criteria of the segment you created.

Increase the candidate pool for your segments
Reach more people sooner with historical customer segmentation by including everyone who should already be a member, and record any progress other visitors might have made towards joining.

Deliver immediate value from segments
With historical segments, you don’t have to wait for criteria to be filled, segments can be instantly populated and immediately targeted with personalized experiences.

Understand and target customers with all your data.

Understand every customer segment
Access metrics about how each of your segments is performing and uncover trends in visitor behavior.

Use any data you have to create segments
Bring data into Qubit from other systems to create unique segments based on online and offline data points, and use that data in stores, showrooms, and offline interactions.

Maintain real-time synchronicity between systems
Use APIs to ensure that your systems of record are updated every time Qubit's customer segmentation engine adds or removes a visitor from a segment.

Access all the segment metrics you need
Mothercare using surveys to create segments

Strategic segmentation.

See how the team at Mothercare use three complementary strategies to understand their different customers, segment them and reach them with compelling personalizations.

Read the case study

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