Co-CEO, Ocean Holidays
QProtocol, Qubit’s data layer, is designed to collect structured, event-based data across desktop and mobile, enabling you to deliver personalization across all your channels.
Qubit also enables you to collect qualitative customer insight from visitor feedback and surveys and to ingest data from offline sources. By capturing every relevant insight from a user’s journey, Qubit enables better reporting, more refined personalization and powerful machine learning, all based on the data that’s relevant to your business.
Qubit’s robust and pervasive machine learning foundation analyzes customers and experiences using every available data point.
It enables individualized mobile shopping experiences with Qubit Aura, and continuously optimized product recommendations. As our data uses a structured schema, every Qubit customer can take advantage of serious scale - algorithms are trained on all available data - and speed, with real-time data processing.
All the customer data used for personalization, segment data and the results of personalized experiences are available for analysis and insight.
In-app reporting gives you instant visibility into the performance of segments and personalizations. Qubit Live Tap then provides full access to all of your personalization data with high speed, low latency data exploration. You can use our preferred provider or the BI tool of your choice.