Combine data sources
Betfair use Qubit to combine multiple data sources, including live data, to deliver secure, reliable personalized experiences.
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Qubit can help you at every stage on your journey towards advanced personalization.
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Data integrations
Personalization success depends on fast, accurate data collection, and the ability to process it in real-time. Ensuring data freshness with a low-latency, sub-second data pipeline enables advanced, compelling, in-session experiences.
High-speed data pipeline.
Low event latency
Collect and use data in real-time. Data from every source is gathered, validated and processed and immediately actionable for experience creation, triggering and segmentation.
Scalability
Qubit platform is architected to handle enormous scale, from holiday shopping peaks and viral social media attention, to the biggest sporting events of the calendar.
Built-in data validation
Machine understandable structured data is key to actioning in real time. Every Qubit data point is validated and enriched according to our pioneering industry schemas and enriched for highly granular insights.
Comprehensive customer data collection.
Contextual behavioral data
With the Qubit scripts and our iOS and Android SDKs, you can find out what your customers are really doing on your site, gathering the most granular insight, in real time for unprecedented understanding, segmentation and targeting.
Ask for direct customer feedback
The most powerful insights come directly from your customers. Use survey results to gather the exact data points you need for hyper-relevant targeting and personalization.
Server to server integration
Qubit is an open platform - if you already have your own data collection system, you can stream this data directly into Qubit.
Onboard your existing data.
Linking data sources
Qubit allows data import from external sources, allowing you to join data from your CRM and offline business systems with the data generated from your websites, mobile apps, or other devices.
Multiple ingestion methods
Import data, unrestricted by size, volume or schema, directly into Qubit as manual uploads, or as automated imports via a Google Cloud Storage bucket.
Data querying and aggregation
With Qubit you can use the power of SQL to query and aggregate data points from across multiple sources to gather meaningful business insights for segmentation, analysis and to power one-to-one personalization.
An open ecosystem.
Keep your records up to date
Sync data back into your systems of record, including segment memberships, experiences viewed, survey responses, or any other insight within Qubit.
Reach your customers with new personalization tools
Link up with push notification providers, ESPs, internal communications channels, customer services systems, and more to deliver more personalized customer experiences.
Unlock the insights in your omni-channel personalization data
Qubit has preferred support for Looker, but also works with other industry-leading BI systems like Google Data Studios, Tableau, Qlik, and BIME. You can even use Microsoft Excel to access your data through Live Tap.
Built on top of Google Cloud.
Access to Big Query via Live Tap, batch data transfers via Google Cloud Storage, or real-time behavioral data via Cloud Pub/Sub.
