Archive for 2015

Parcel2Go Commissions Qubit to Help It Achieve £100m in Three Years

Posted on: décembre 7th, 2015 by admin

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Parcel2Go Commissions Qubit to Help It Achieve £100m in Three Years

7th Déc 2015

Qubit, the pioneer in delivering data-first customer experiences, today announced that Parcel2Go has selected Qubit to drive higher conversion growth and achieve its business goals over the next three years. Partnering with Qubit will enable Parcel2Go to improve personal engagement with visitors and, as a result, offer more tailor-made customer journeys.

The ambition reflects the rapid growth of the market - Royal Mail forecasts a 35% rise in parcel volume by 2023 to 2.3 billion parcels sent per year.

Adam Harris, Marketing Director of Parcel2Go, said: “We needed an adaptable solution that could scale as we grow, and support our changing needs. Qubit offers us the granular visitor analytics to enable us to become a truly customer-centric business. Using real-time insights we can create better tailored and personalised journeys for our customers. Qubit’s client services team is exceptional and expected to help us support and foster innovation every step of the way.”

“More than one billion parcels will be sent by etailers alone this year. We want to evolve into a data-driven business. More sophisticated analytics is key to that evolution. After a rigorous selection process, we chose Qubit for its unique ability to offer the marketing technology to support future needs of the business.”

“Today understanding your customer is the key to acquiring them.” said Graham Cooke, Founder and CEO of Qubit. “Qubit’s platform delivers the strong analytical capabilities and customized navigation for customers needed to deliver soaring conversions for Parcel2Go. The personal foundation between Qubit client services and Parcel2Go reflects the personalised future for Parcel2Go’s customers.”

Qubit: UK Black Friday Online Spend 4X That of an Average Friday as Shoppers Stay at Work to Take Part in Sales from Their Office Computers; Black Friday Phenomenon 100% Bigger Year on Year

Posted on: novembre 28th, 2015 by admin

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Qubit: UK Black Friday Online Spend 4X That of an Average Friday as Shoppers Stay at Work to Take Part in Sales from Their Office Computers; Black Friday Phenomenon 100% Bigger Year on Year

28th Nov 2015

Online shoppers started early with a surge between the hours of 8-10am, most of them browsing for goods on a mobile or tablet but then switching to a computer or laptop to order and purchase

LONDON - Black Friday, the traditional US sales bonanza that follows Thanksgiving, cemented itself as an online institution in the UK yesterday.

While the stampedes of in-store visitors failed to materialise, UK consumers started early and spent nearly 4X the amount they do on an average Friday according to Qubit, which delivers data-first customer experiences to more than 200 ecommerce businesses globally including 35 of the top 100 UK retailers.

Black Friday UK online traffic was 2.5X higher than an average Friday and there were about 2X the number of orders, while spend was 3.8X higher.

Retailers witnessed about the same number of purchases per customer as an average Friday, although the average value of each order across these retailers was up by 88% per customer.

And on a day when online buying was preferred to in-store shopping, customers ditched their increasing preference for mobile devices. The split of traffic across devices didn’t change much on Black Friday compared with an average day, with 49% of page views coming from computers, 32% from mobile and 19% from tablets.

However, on Black Friday people were much more likely to switch away from their mobile to actually make their purchases. Whereas on an average Friday, 51% of online orders were on a mobile, only 37% of them were on Black Friday. The majority of the ordering activity moved to computers with 43%, compared to the usual 32%.

The same was true for spend, with only 22% of orders on mobile, compared to the 28% for a normal Friday.

Looking at the times of day that Black Friday sales took place, there may be a good reason why computers dominated mobile on Black Friday.

An early morning ‘rush’ saw 12% of the day’s online traffic between 8-10am compared to 8% on a normal Friday. For spending the trend was even more pronounced; 14% of all money was spent between 8-10am, compared to 7% on a normal Friday. In fact 44% of all money spent was spent by midday, compared to 26% on a regular Friday.

There is perhaps evidence that office workers saved themselves a day's holiday spent fighting for the most in-demand goods in store and instead exploited the sales promotions from their desks at work.

In addition, mobile shoppers tend to buy fewer items and have smaller order sizes generally. While there is evidence of a general increase in customers using their mobiles to shop, people perhaps still prefer to buy big-ticket purchases that require more consideration on a computer as the experience for this kind of purchase still may not be right on smaller screens.

The 2015 Black Friday figures dwarfed those of 2014, when traffic was 1.9X, orders 1.4X and spend 1.9X of an average Friday.

Additional resources:
www.qubit.com

Dennis Publishing picks Qubit to drive subscription optimisation

Posted on: novembre 24th, 2015 by admin

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Dennis Publishing picks Qubit to drive subscription optimisation

24th Nov 2015

Leading UK consumer magazine publisher sees Qubit’s platform as integral to making magazine subscriptions ‘the new loyalty scheme’

LONDON--Qubit, the pioneer in delivering data-first customer experiences, today announced that Dennis Publishing has selected Qubit to drive subscription optimization.

Judith Kempton, Head of Digital Marketing at Dennis Publishing said: “We wanted to understand more about our visitors and their behavioural activity to boost engagement and increase subscriptions. With these insights, we can deliver a stronger customer experience that is tailored to each visitor’s wants and needs.

“We needed a solution that would enable us to do most of the work in-house but also offered additional support where needed. Our partnership with Qubit has empowered our team to build an optimization and testing roadmap that aims to innovate and delight along the customer journey.”

Dennis Publishing is the sixth largest consumer magazine publisher in the UK, with 40 million unique visitors per month and was named digital publisher of the year 2014.

Graham Cooke, founder and CEO of Qubit said: “At Qubit, our insights give you the best understanding possible of your customers and guide you in how to action those insights. Dennis Publishing recognises the relevance of customer experience to driving conversions and its potential to impact on magazine subscriptions.”

Additional resources:

www.qubit.com

http://www.dennis.co.uk/

Integrated Platform Key to Unlocking ‘Next Generation’ Digital Customer Experience say Retailers as Qubit unveils New ‘Experience Management Platform’ Solutions

Posted on: octobre 7th, 2015 by admin

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Integrated Platform Key to Unlocking ‘Next Generation’ Digital Customer Experience say Retailers as Qubit unveils New ‘Experience Management Platform’ Solutions

7th Oct 2015

Qubit says ecommerce brands now require a highly integrated platform that provides data from every customer touchpoint to keep up with customer in the ‘Expectation Economy’

PHILADELPHIA (SHOP.ORG DIGITAL SUMMIT) and NEW YORK—October 6, 2015—Ecommerce brands are insisting that the personalized customer experience required to engage and inspire customers today can only be created with an integrated data platform.

Top marketers at Dr Jays and Indochino in the US and VictoriaPlum.com in the UK say single point solutions cannot match the power of an integrated platform to drive 21st century experiences for demanding shoppers.

These declarations come as Qubit announces at the 2015 Shop.org Digital Summit, held at the Pennsylvania Convention Center in Philadelphia, Pennsylvania on October 5-7, 2015, that it has added three new solutions to its uniquely integrated Experience Management Platform. The new solutions will enable clients to further scale and optimize their online shopping experience. Qubit, the pioneer in delivering data-first customer experiences, provides a digital experience management platform that integrates analytics, segmentation, AB and multivariate testing, and web personalization functionalities with its Visitor Cloud, the world’s first real-time data supply chain.

The new experience management solutions include:

1- Social Proof – Creates a sense of urgency through messaging via real-time notifications based on the activities of other site visitors.

2 - Visitor pulse – Automatically analyzes customer feedback and exposes topic trends and the associated sentiment. The data can be used to assess how likely visitors are to recommend products and then be leveraged to tailor the site experience moving forward.

3 - Product Recommendations – Applies ‘other people have looked at this’ logic to recommendations and encourages visitors to explore more of the product portfolio. 

Recommendations can then be based on the knowledge of the visitor’s last viewed products. 

This announcement comes only weeks after the company launched Qubit Mobile and with it, the ability to test and personalize within mobile apps. These new experience management solutions, along with Qubit Mobile, add to a comprehensive solution set that already includes Landing Page Optimization and Merchandizing.

With this new functionality, the Qubit platform now provides deeper insight into consumer behavior allowing customers to create a compelling and engaging customer experience.

Businesses say they benefit from the insight provided by a platform in a way they cannot with a collection of unrelated optimization technologies:

Pilar Catalá - Director of Ecommerce and Product Development at Indochino, says:
“Our customers have unique needs and preferences and it is essential that we fully understand them in order to provide them with the best possible visit to our website. Attaining a level of customer insight that will give us a competitive advantage where we know it will count - in customer experience - requires a truly integrated platform rather than a collection of disjointed technologies.”

Debbie Lambert - Head of Marketing at Dr Jays, says:
"Qubit has been a great partner in helping us make data-driven decisions to improve the customer experience in our ecommerce channel. We really care about our customer, and providing a seamless, personalized experience is important to us. In order to curate content intelligently and truly understand the impact, an integrated platform is imperative."

Chris Amor - Head of Insight at VictoriaPlum.com, says:
“In ensuring that Victoria Plum truly understands its customers, we require one consistent, centralised data source, even if this means plugging 3rd party technology into it. The closed loop nature of the Qubit platform is crucial to us as it enables us to identify particular behaviours, and then target these segments with super relevant experiences on-site through its applications. We believe this would be much harder to do using a group of solutions provided by different vendors."

The ability to tailor the buying experience to individual online visitors is increasingly a vital provision for ecommerce businesses. Growing numbers of clients are coming to recognize that single point solutions are no longer fit to deliver the level of customer experience required in the new customer-led ‘Expectation Economy’.

“Delivering a personalized buying experience requires a very sophisticated data architecture focused around a golden record of the visitor. That can be costly, labor-intensive and can be rendered ineffective if you’re using a number of single point solutions that weren’t designed 
to work together,” said Graham Cooke, founder and CEO of Qubit. “At Qubit we streamline and simplify the entire experience with our platform so businesses of all sizes can focus on making their big ideas a reality. We are excited to work with clients such as Indochino, Dr Jays and Victoria Plum to optimize their digital channels and help them create memorable online experiences for their customers.”

Please visit Qubit, and see a product demo, at the 2015 Shop.org Digital Summit in booth #1045.

 

Crashing the party: Disruptive experience management platform Qubit breaks into online testing report by independent research firm

Posted on: septembre 28th, 2015 by admin

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Crashing the party: Disruptive experience management platform Qubit breaks into online testing report by independent research firm

28th Sep 2015

Qubit, the pioneer in delivering data-first customer experiences arrives as the sole new entrant and contender in The Forrester Wave™: Online Testing Platforms, Q3 2015, Forrester Research, 22 September 2015

Qubit’s personalization and content delivery technology has been recognized as a contender for enterprise class testing in Forrester’s Online Testing Platforms Wave. Qubit received the highest possible score in the Forrester Wave in the customer satisfaction category and received among the highest scores in the online testing market trajectory category.

In a market full of point solutions, Qubit is challenging the traditional siloed testing paradigm with its data-driven experience management approach.

Centralized customer insights captured by Qubit’s Visitor Cloud can be leveraged across its personalization, optimization, and experimentation solutions. Qubit’s experience management portfolio includes: Online and Mobile App Testing, Personalization, Recommendations, Digital Analytics, Tag Management, and Voice of Customer solutions. This end-to-end suite of solutions prompted Forrester to name Qubit’s Web Analytics, Mobile Analytics, and Testing & Optimization capabilities as a ‘proprietary, best-of- breed’ among enterprise-marketing centric vendors recently in a separate report aimed at defining the emerging digital customer experience delivery platform (Market Overview: Digital Customer Experience Delivery Platforms, Forrester Research, 9th December 2014).

“We’re delighted to be the only new entrant in this Online Testing Wave,” said Graham Cooke, founder and CEO of Qubit. “The AB and MV testing industry has been quietly ineffective for the past decade. It's the dirty little secret of testing but clients have become enlightened and are more than ready for a change. We've taken 30 Enterprise customers away from the other vendors in this Wave in the past 12 months alone. We have won many more in head-to-heads and feel the market is ripe for more disruption yet. We already deliver world class customer experiences through our platform and know that even the very best testing capability is, on its own, insufficient to meet the needs of modern consumers. Qubit uses testing merely as a validation step to personalization and deeper customer experience.”

Qubit’s own research and methodology has shown that testing UI changes in 99% of cases has a less than 1% impact on conversion rate. The average online change increases conversion rate by less than 0.2%.

In contrast, built on its Visitor Cloud, Qubit’s personalization and content delivery is validated through smart segmentation and then AB or MV tested before being pushed live to the personalized segment. This uniquely targeted approach delivers an average success rate of 3X higher than that of an untargeted solution in terms of uplifts.

Qubit drove a 15.6% uplift in conversions for visitors to ‘ink & toner’ pages on the Staples Europe website through its greater understanding of visitor needs and ability to implement the right layer to direct customers to the product they wanted more easily.

“Qubit’s tool has given us the insight to understand our customers’ needs, and respond to them, all within one single workflow,” said Melanie Kyrklund, Head of Site Optimization, Staples Europe. “This means that we are creating greater experiences for our customers, and building better relationships for the future.”

Qubit, which has a 95% client renewal rate, received the highest possible score in the Forrester Wave for customer satisfaction and showed the highest trajectory with its online testing solution that drives significantly more ROI than competing solutions for its hundreds of customers including Lenovo, Staples, Legal & General and TopShop.

But testing remains just one element of Qubit, the world’s most advanced customer data platform, which leverages the power of real-time customer insights to deliver powerful digital experiences and proven value to top brands around the world. “The holy grail for marketers is a customer experience delivery that drives revenues in the short term and loyalty in the long term,” says Cooke. “This can only be achieved with an integrated platform of all the solutions.”

Qubit Helps Lenovo to Execute Digital Customer Experience Strategy

Posted on: septembre 4th, 2015 by admin

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Qubit Helps Lenovo to Execute Digital Customer Experience Strategy

4th Sep 2015

Qubit, the leader in digital customer experience, today announced that Lenovo, the world’s number one computer maker, has selected Qubit to help grow its online channels in North America. This agreement will help Lenovo utilize innovative data-driven methods to scale and optimize its online shopping experience.

The ability to tailor the buying experience for each online visitor is an important feature for ecommerce. To accomplish this, Lenovo will leverage Qubit to offer targeted and personalized content and continuously integrate and update customer preferences.

“We are highly invested in development and enhancements and Qubit’s technology, will help us scale our online operations and provide the best possible customer experience,” said Lewis Broadnax, executive director, web sales & marketing, Lenovo “Our customers have unique needs and preferences, and it is essential that we understand them in order to provide them with the best possible visit to our website.”

Qubit provides a digital experience hub that integrates analytics, segmentation, A/B testing, and web personalization functionalities with its Visitor Cloud, the world’s first real-time data supply chain powered by HBase and Google Bigtable. Businesses of all sizes can leverage these insights to refine their customer engagement methods over time--an approach known as continuous optimization that has become integral in the ecommerce industry.

“Delivering a personalized buying experience can be daunting for many companies because it requires a very sophisticated data architecture that can be costly and labor-intensive,” said Graham Cooke, founder and CEO of Qubit. “Our goal at Qubit is to streamline and simplify the entire experience with our technology, so businesses can focus on making their big ideas a reality. We are excited to work with Lenovo to shape their online channels and help them create memorable shopping experiences for their customers.”

Additional resources:

www.qubit.com

www.lenovo.com

CarShop Chooses Qubit to Connect Customer Data and Drive Conversions

Posted on: août 6th, 2015 by admin

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CarShop Chooses Qubit to Connect Customer Data and Drive Conversions

6th Août 2015

Qubit, the pioneer in delivering data-first customer experiences, today announced that CarShop has selected Qubit to deliver more impactful tests in order to identify the broader needs of specific online customers. This partnership will allow CarShop to increase revenue by targeting visitors based on their individual profiles to optimise the sale of value added ancillary services.

Leo Nelson, marketing director at CarShop said: “Our strategic objective is to increase test drive conversions with a new innovative and dynamic multichannel marketing mix. Qubit can help us achieve this. It starts with a greater understanding of what our customers’ needs and interests are. This could be what sort of car they are interested in to what they might want in terms of extra value when visiting one of our showrooms. Our partnership with Qubit enables us to look at how we optimize across every customer touchpoint to ensure we continue to deliver a unique CarShop experience.”

Graham Cooke, founder and CEO of Qubit said: “CarShop understands that buying a car is an extremely high consideration purchase and that within the buying process there are countless opportunities to deliver superlative and differentiating customer experience. As with so much of what we do, this is all about making sure you have the best understanding of your customers. At Qubit we know how to scale a company’s technology stack in a quick, easy, cost-effective way that drives maximum return. We look forward to helping CarShop deploy its customer data in actionable ways that will give the business even more advantage over its competitors.”

Demand for Technology behind Customer Experience Helps Qubit US Achieve 362% Year on Year Sales Increase in H1

Posted on: juillet 31st, 2015 by admin

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Demand for Technology behind Customer Experience Helps Qubit US Achieve 362% Year on Year Sales Increase in H1

31st Juil 2015

Following on from the promise made after last September’s $26m Series B investment, Qubit has expanded rapidly into the US market while diversifying out of retail and into new vertical sectors in mature UK and European markets.

Qubit, the pioneer in delivering data-first customer experiences, drove a 362% year on year increase in sales in the first half of 2015.

Since announcing plans to expand rapidly in the US that were unveiled following last September’s $26m Series B investment, Qubit has more than doubled the size of its US sales team.

It has won a long list of top retail clients since January 2015 including Stance, 1-800 CONTACTS, Inc. and Nine West in the US market.

The customer experience technology has also attracted a string of key hires from some of the world’s technology giants. Paul Rodwick, Oracle’s VP of Product Management has moved to become Qubit’s VP Product and Tealium’s VP of Product Marketing Jay McCarthy has moved into the same role at Qubit.

In the UK and Europe, Qubit has cemented its position as market leader in the retail sector by winning retailers such as Game, Waterstones and Aspinal of London. It continues to diversify into new sectors with the likes of insurance provider Vitality, gaming company BoyleSports, travel company James Villa Holidays and ferry operator P&O Ferries joining its client roster.

In its fifth year, Qubit continues to track globally at triple digit growth as the world’s most sophisticated ecommerce brands look to adopt a data-driven approach to better understanding of their customers and driving up their customer experience capability.

Qubit launched in January 2010 in the UK and added a North American operation in February 2013. It is now looking to be the US market leader in digital customer experience.

Sefton Cohen, Qubit’s General Manager, North America, said: “As a market the US is ripe for the products we’re bringing and the sort of disruption we’re causing with our approach.

“Huge numbers of businesses are built around processes that see them trying to serve customers that no longer really exist. Gone are the days that consumers will accept a one-size-fits-all offer. Qubit is ripping through the market with our agile and flexible solution that brings real-time, relevant customer experience capability. We fully expect to continue the growth trajectory set in the first half of 2015.”

Graham Cooke, founder and CEO of Qubit said: “We now live in a global ‘expectation economy’ and businesses not set up to meet the evolving demands and expectations of customers will struggle. The ability to continuously improve and optimize the customer experience you provide will be the key differentiator in most business sectors and the factor that increasingly separates success and failure.

“Across the US, Europe and elsewhere, Qubit’s customers are finding that we know how to scale a company’s technology stack without breaking the bank in terms of costs, knowledge and manpower. In this way we are able to help them transform their businesses and ready them for a successful new era in commerce.”

Qubit and Apptimize Introduce Ecommerce’s First Data-Centric Mobile Application Personalization

Posted on: juillet 28th, 2015 by admin

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Qubit and Apptimize Introduce Ecommerce’s First Data-Centric Mobile Application Personalization

28th Juil 2015

Qubit, the pioneer in delivering data-first customer experiences, and Apptimize, provider of optimization tools for mobile applications, today announced a breakthrough partnership for the release of Qubit Mobile. Qubit Mobile is the ecommerce industry’s first solution that combines web and mobile interaction data with deep visitor knowledge to fuel A/B testing and personalization of mobile applications.

In today’s “expectation economy”, ecommerce businesses have made personalized customer experience (CX) their top priority in order to attract and retain tech-savvy consumers. This means tailoring the buying experience across all digital channels such as desktop and mobile websites. Increasingly, this level of engagement now extends to mobile phone applications: where the mobile app was once used to research possible purchases, it has now become the preferred purchase method for a growing majority of customers. However, many businesses are struggling to apply the same level of personalization from their websites to their mobile apps, as it requires a complex mix of programming, data integration, flexibility, and segmentation that is lacking in most app-building and app-testing solutions.

Qubit Mobile solves this challenge by combining those capabilities with Qubit’s powerful Visitor Cloud, the world’s first data supply chain built on Google Bigtable and HBase. The Visitor Cloud contains deep knowledge of visitor behavior and preferences from all digital channels. Qubit Mobile leverages that data with data received through the businesses’ mobile apps for enhanced personalization or targeting. Utilizing Apptimize’s robust mobile testing features, users now have all the tools they need to analyze, segment and test on mobile apps with the same granularity and flexibility as on the desktop and mobile web. The result is the most comprehensive mobile app personalization imaginable, driven by access to the real-time record of each customer.

“The world of mobile continues to reshape the entire digital marketing industry, and while there are countless vendors offering valuable functionality in this space, very few see the big picture the way Qubit does,” said Eric Kavanagh, CEO of The Bloor Group. “They are effectively harnessing the tremendous power of big data capabilities in game-changing ways. Their understanding of analytics and information architecture is unparalleled.”

Apptimize provides the most comprehensive native mobile optimization and personalization capabilities in the market, with more than one billion installations on end user devices and top customers in every major application vertical. Through this new partnership, customers can now utilize the following features in a single solution:

1 - Cross-device reporting: Customers can join data across mobile and web to create a comprehensive view of visitor activities across devices.

2 - Deep visibility: Customers can analyze mobile app user interactions with in-app events to measure the effectiveness of mobile initiatives and strategies that matter most to them.

3 - A/B Testing: Customers can A/B test multiple user experiences to create an app that keeps users coming back.

4 - Personalization: Customers can serve the most relevant experiences to their valuable segments at the right time and place, in real-time.

“We constantly hear from sophisticated businesses that personalization across platforms is critical to their mobile strategy and sustainable competitive advantage. This partnership with Qubit now enables any company to connect native mobile data with web, mobile web, and mobile marketing data,” said Nancy Hua, CEO of Apptimize. “Ecommerce and mobile commerce are increasingly competitive. Qubit Mobile is how companies and brands stay ahead by providing a superior experience for their customers.”

“We are thrilled to partner with Apptimize to offer Qubit Mobile to our customers,” said Graham Cooke, founder and CEO of Qubit. “Mobile applications have become one of the most essential customer touchpoints, and it is crucial for businesses to architect them to provide the same kind of personalized experience as with a desktop website or a brick and mortar store. As the expectation economy heats up, the brands that remain in customers’ minds are those that make the online shopping experience as smooth and tailored as possible.”

RAC Chooses Qubit to Help It Increase Revenue Per Customer

Posted on: juillet 16th, 2015 by admin

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RAC Chooses Qubit to Help It Increase Revenue Per Customer

16th Juil 2015

Qubit, the pioneer in delivering data-first customer experiences, today announced that the RAC has selected Qubit to help drive increased revenue per customer through the upsell of a range of ancillary services. This deployment will enable the RAC to deliver greater volumes of tests in order to identify the broader needs of specific online customers.

RAC digital marketing manager Jason Bennett said: “We are looking to drive added value to our customers through a market leading range of ancillary services. By utilizing Qubit, we are able to better understand the needs of each customer before delivering the right offer at the right time. We pride ourselves at the RAC in our commitment to understanding how best to meet our customers’ needs and providing an unprecedented level of digital customer experience.”

Graham Cooke, founder and CEO of Qubit said: “The RAC is looking to increase revenue per head through better understanding what part of its range of ancillary products it should offer to each customer and when to do so. As with so much of what we do, this is all about making sure you have the best understanding of your customers and their needs. At Qubit we know how to scale a company’s technology stack without breaking the bank in terms of costs, knowledge and manpower. More and more businesses are realizing that the key to maintaining brand loyalty is to provide the most sophisticated online experience possible for shoppers, making them feel as if they are receiving the personal attention they would receive elsewhere.”

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