Archive for 2015

moneycorp Partners with Qubit as It Aims to Lead ‘Digital Transformation’ of Foreign Exchange Market

Posted on: mai 11th, 2015 by admin

Qubit Presse.

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moneycorp Partners with Qubit as It Aims to Lead ‘Digital Transformation’ of Foreign Exchange Market

11th Mai 2015

Foreign exchange company moneycorp believes an expansion of its digital business is the key to unlocking a larger share of the exchange market.

The UK business, specialising in international payments and large transactions, is one of the UK’s fastest growing foreign exchange companies with over 9.2m customer transactions in 2014.

Mirroring other parts of the financial services industry however, competition in foreign exchange is growing rapidly as the customer relationship increasingly shifts online.

moneycorp saw the demands of its customers changing and recognized a need for different skills to be able to fully optimise any online customer journey.

Along with strategic partner Qubit, the data-driven customer experience technology, moneycorp has developed an analytical solution to support hypothesis generation in identifying issues that prevent online conversion. Qubit uses this type of analysis to help businesses optimise the sign-up process and understand better the underlying causes of form "fall out", which could be a next step with moneycorp.

moneycorp is now improving customer experience and driving conversion using Qubit’s data-driven platform, which enables it to fully analyse the customer journey and optimise for specific segments at the right time.

Shakeela Bijapur from moneycorp said: “We are now much closer to our customers and able to fully understand their online experience through rich direct feedback. The insights that Qubit can give us into customers’ visitor history and the ability to action an engagement in real time has opened up a clear route to a strong return on investment.”

Qubit has designed an optimisation programme aligned around moneycorp’s business goals, of which increased conversion rates and customer lifetime value are at the top of the list.

This programme enables the business to focus on optimising its marketing budgets and reduce CMS configuration costs.

Study Reveals Ecommerce Move toward Continuous Optimization

Posted on: avril 17th, 2015 by admin

Qubit Presse.

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Study Reveals Ecommerce Move toward Continuous Optimization

17th Avr 2015

Qubit, a leader in global ecommerce technology, today released, “Optimizing the Digital Customer Experience,” a March 2015 commissioned study conducted by Forrester Consulting on behalf of Qubit. The study focuses on the growing need for continuous optimization. Continuous optimization is a strategic, analytics-driven approach that leverages customer insights and is focused on constantly learning from and optimizing every customer engagement to enhance the overall customer experience.

Forrester surveyed 150 marketing and ecommerce business leaders in the US, UK, France and Germany to evaluate the current state and strategies of organizations, and how they are moving toward delivering on the essential components of continuous optimization. The study revealed key components of the state of continuous optimization that include a unified technology architecture and customer profile. Even though continuous optimization strategies enable competitive differentiation, 76 percent of the marketing leaders surveyed indicated that the majority of their digital customer engagements are not optimized today. Respondents identified the following challenges:

1 - Finding the right digital technology provider: 51 percent of those surveyed said finding the right technology partner was their biggest challenge.

2 - Poorly integrated legacy systems: 43 percent indicated that one of the biggest challenges they face when executing their digital customer experience strategy is poorly integrated legacy systems.

3 - Disjointed key performance indicators (KPIs) between lines of business: 40 percent of respondents said conflicting KPIs between departments stifle execution of their customer experience strategy.

At the same time, 89 percent of survey respondents indicated they have plans to connect and optimize engagements to deliver richer customer experiences in the next 12 months. The study details how organizations can overcome implementation challenges by creating and continuously assessing a digital customer experience road map. It also identifies the ways in which companies with mature continuous optimization strategies have reached that point.

“We live in a data-driven economy, but that data is useless if it rests in data dead-ends or is not properly analyzed to ensure optimal customer engagement,” said Graham Cooke, founder and CEO of Qubit. “In order to deliver a 21st-century customer experience, ecommerce businesses must understand the evolution of their customers’ needs throughout each customer’s lifecycle. Continuous optimization is a strategic investment toward creating a lifelong relationship with each customer.”

To view the full study and download it for free, please visithttp://www.qubitproducts.com/research/forrester-optimizing-digital-customer-experience

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