Archive for 2017

The Goodwood Group partners with Qubit to harness data and machine learning

Posted on: juillet 3rd, 2017 by admin

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The Goodwood Group partners with Qubit to harness data and machine learning

3rd Juil 2017

Major UK event venue invests in personalisation to drive online revenues

[LONDON] --- [JULY 3 2017] The Goodwood Group, owners of the West Sussex estate home to major motor, sporting and leisure events, will harness personalisation technology to drive revenue as it heads into the busy Summer period. The Group has partnered with Qubit, the leader in persuasive personalisation at scale, to boost sales and average order values through an enhanced user experience, from the moment visitors enter the site right through to the basket page. Qubit’s machine learning technology will process the wealth of data to continuously personalise Goodwood’s online booking journey and provide tailored experiences.

By analysing customer data, Goodwood’s website will automatically adapt to provide the best customer experience, instantly making changes to price feeds, product descriptions, and postage options at checkout. Qubit’s platform can rigorously test all changes to ensure an uplift is being driven. For example, regular Goodwood attendees may be provided with a recommendation on seating based on their previous purchases. Customers will also be guided towards events that match their preferences and warned when an event is nearly sold out.

Goodwood will harness Qubit’s platform to prompt customers with cross-selling opportunities, such as offers from its retail outlet or hotel, as well as relevant seating or parking upgrade options, to coincide with the event they are attending and the number of tickets they’ve purchased. Qubit will also be used to reward loyalty - returning Goodwood customers will receive personalised recommendations based on previous history, as well as preferred car parking and hotel stay options.

“Providing amazing customer experience both physically on the Goodwood Estate, and through our digital platforms is what we constantly strive to achieve,” said Andrew Fellingham, Head of Digital at The Goodwood Group. “By using the Qubit platform this will allow us to tailor experiences to our customers across our wide range of different Goodwood product categories from motorsport, horseracing and golf.”

“The Goodwood Estate is renowned for offering a wide host of real world experiences to delight customers, whether they’re motor enthusiasts or race goers, bridal parties or casual day-trippers,”  said Graham Cooke, CEO of Qubit. “By harnessing customer data, this terrific customer experience begins well before Race Day or a hotel stay. Persuasive personalisation allows The Goodwood Group to provide each and every visitor with a tailored, seamless experience from the moment they click on the website to the journey home.

Qubit Joins Shopify Plus Technology Partner Program to Provide Ecommerce Businesses with Scalable Personalization Platform

Posted on: juin 29th, 2017 by admin

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Qubit Joins Shopify Plus Technology Partner Program to Provide Ecommerce Businesses with Scalable Personalization Platform

29th Juin 2017

Program aims to assist companies seeking enterprise-level ecommerce solutions that will help them grow, innovate, and succeed

[London and New York] -- [29 JUNE 2017] - Qubit, the leader in marketing personalization technology, has joined the Shopify Plus Technology Partner Program to provide high-growth, high-volume companies with the opportunity to leverage the latest in personalization and ecommerce technology and build scalable online offerings.

Qubit delivers highly persuasive personalization at scale, giving organizations a clear understanding of each customer, and the ability to create experiences based on their online behaviors and preferences. A division of Shopify that focuses on emerging brands and high-volume businesses, Shopify Plus is a centralized commerce platform for the next-generation of retail. From mobile ready stores, to innovative pop-up experiences, to direct-to-consumer experimentation, the Shopify Plus platform is enabling the creation and innovation of today’s modern, global merchant, while providing world-class scalability, reliability and flexibility.

“The customers of both Qubit and Shopify Plus collectively generate billions of dollars of online spend every year,” said Kevin Zellmer, global vice president of partners, Qubit. “Both service ecommerce teams in different, but complementary ways, and without the pain of legacy technology systems. The flexibility and scalability of both will create a formidable ecommerce and personalization solution for any organization.”

“We are thrilled to welcome Qubit to the Shopify Plus Technology Partner Program,” said Jamie Sutton, head of technology partnerships, Shopify Plus. “This program recognizes the best-in-class solution that, together with Shopify Plus, further enables the rapid growth and innovation possibilities of today’s modern merchant.”

The enhanced relationship with Qubit will create additional capabilities and services that will advance the platform and provide a nimble proposition for companies looking to grow exponentially. Both platforms have been purpose-built and therefore aren’t limited by the technology debt that many vendors now suffer from.  

“Ecommerce businesses of today are struggling to appeal to and win customers, as well as sustain their loyalty,” Zellmer continued, “It’s imperative that ecommerce businesses have the agile technology in place to deliver on their ambitions. Qubit and Shopify Plus are a great fit for anyone wanting to future proof their organization.”

Qubit Releases Data on More Than Two Billion User Journeys to Help Brands Take on the Ecommerce Giants

Posted on: juin 21st, 2017 by admin

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Qubit Releases Data on More Than Two Billion User Journeys to Help Brands Take on the Ecommerce Giants

21st Juin 2017

PwC assures the data and methodology in this industry-first report

LONDON & NEW YORK--(BUSINESS WIRE)--Qubit, the leader in marketing personalization technology, has released the results of an unprecedented analysis of more than two billion user journeys and 120 million purchases to determine the potential revenue uplift that ecommerce businesses can expect from specific optimization techniques.

The report reveals that ecommerce businesses could add as much as six percent1 to their revenues, representing tens of billions of dollars globally, by focusing on the most effective optimization and personalization techniques.

The report sheds light on the effect for online revenue when businesses engage in high performing website optimization and personalization strategies such as scarcity, urgency, or social proof messaging. These types of techniques perform functions like displaying current stock levels for products being viewed, or alerting shoppers when a sale is ending soon. The report also highlights areas where ecommerce businesses may be allocating resources to lower performing strategies.

“Now is the moment for transparency in our industry,” says Graham Cooke, founder and CEO of Qubit. “Ecommerce leaders have to get personalization right when they’re trying to compete against the likes of Amazon, and yet it's so hard to know what really works. We want every marketer to know precisely what tactics will help them beat the 800-pound ecommerce gorilla, and I invite other vendors in our industry to do the same.”

The top techniques measured in the report were:

Rank Measured technique Definition Mean uplift (RPV) 
1 Scarcity Highlighting items that are low in stock. 2.9% 
2 Social proof Leveraging the behavior of other users to provide information about currently trending and popular products. 2.3% 
3 Urgency Using a time limit to promote urgency to complete an action before a deadline. 1.5% 


A number of common, less effective techniques measured in the report:

Rank Measured technique Definition Mean uplift (RPV) 
7 Page redesign Significant changes to the design of a page, usually involving multiple elements changing on a page. 0.2% 
16 Button changes Any change that involves a button. -0.2% 
19 Navigation changes Techniques focused on altering the navigation bar or link structure. -0.2% 


The data shows that programmatic and personalization experiences that tap into customer, product, or business data are providing anywhere from two to 14 times more incremental revenue per visitor (RPV)2 versus traditional optimization efforts, which focus mainly on cosmetic changes such as colors and location of buttons. Conversely, experiences like popups or buttons that take a user back to the top of the page, can even have a negative impact.

The study also finds that businesses that engage in targeted personalization based on user behaviors and preferences can expect a three times better result than untargeted marketing tactics. The complete report can be found here.

The Effectiveness Fog

A survey of nearly 250 marketers3 shows that more than a quarter (26 percent) of brands spend over $51,000 on website testing and optimization tactics, and of those, nearly one in ten (8 percent) spend more than $100,000 annually. Yet many of these basic tactics are highlighted in the report data as having limited effectiveness.

The survey also highlighted transparency concerns similar to those seen in the advertising industry, with 72 percent of respondents agreeing that tech vendors could be more transparent about the effectiveness and measurement of their solutions.

“At Arcadia we have always been focused on making sure our digital marketing investments drive true, incremental value to the business. Personalization is helping us build relationships with our customers that translate into increased engagement, loyalty and revenue,” said Simon Pritchard, group digital director at Arcadia. “All of the Arcadia brands – Burton, Dorothy Perkins, Evans, Miss Selfridge, Topman, Topshop, and Wallis – are working with Qubit and seeing great returns by investing in a platform that delivers personalization at scale. This report backs up our trust in Qubit and I'm delighted to see that they are the first to take a stand, releasing the results of this study to call for greater transparency and rigor in the market.”

Consumers Demand Personalization

Qubit’s research also reveals the highly competitive online environment brands face, with almost three quarters (73 percent) of online consumers4 spending most of their money on between just one to five websites.

Consumer sentiment also appears to support the report’s findings, showing that customers value data-driven personalization. Half of the respondents (50 percent) said they enjoyed receiving product recommendations that fit their interests or preferences, while almost half (49 percent) said they were willing to share their preferences with a business in order to receive a better shopping experience.

A majority of respondents (81 percent) said it was either ‘very important’ or ‘somewhat important’ that a website provided targeted promotions based on their own preferences.

“We’ve performed the most comprehensive study of marketing personalization in the industry,” said Will Browne, data scientist and product manager at Qubit. “What is particularly exciting is the size of the cumulative effect we see for our top performing clients; with some personalization strategies having up to a 6 percent impact on ecommerce revenue.”

“There are clearly longstanding issues around transparency in marketing, which will only be solved by advertisers and providers rigorously and openly assessing whether the services that marketers are paying for are actually delivering results" said Sam Tomlinson, partner at PwC. "My team worked with the Qubit data science team to subject their methodology - i.e. their data capture, calculations and reporting - to our rigorous independent assurance procedures. The report by Qubit provides a detailed analysis of today’s marketing toolkit and, given the scale and depth of data analysed, is a first of its kind that I have seen . "


Notes to editors

About This Study

Qubit categorized and analyzed more than 2 billion user journeys and 120 million purchases, from a repository of 12.5 billion, to determine the type of uplift ecommerce businesses can expect from multiple optimization techniques. The full set of data and methodology from this study can be found here. To read the full PwC independent assurance opinion click here.

About Qubit.

Qubit is the leader in delivering highly persuasive personalization at scale. Award-winning brands in ecommerce, travel and gaming work with Qubit to transform the way they understand and influence their customers. Companies like Ubisoft, CafePress, Topshop, Shiseido, Ladbrokes and Emirates are using the Qubit personalization platform to increase revenue, build loyalty and significantly improve their marketing efficiency. Every week Qubit is used to personalize approximately $600 million in online sales. Headquartered in London, the company has offices across Europe and the U.S. For more information, please visit:

About PwC

At PwC, our purpose is to build trust in society and solve important problems. We’re a network of firms in 157 countries with more than 223,000 people who are committed to delivering quality in assurance, advisory and tax services. Find out more and tell us what matters to you by visiting us at

PwC refers to the PwC network and/or one or more of its member firms, each of which is a separate legal entity. Please see for further details.


1 The cumulative effect on revenue per visitor (RPV) observed by Qubit’s top customers using the most effective optimization and personalization techniques.
2 Revenue per visitor (RPV) is defined as the expected revenue from a single visitor.
3 Survey of 243 U.S. and U.K. marketers conducted online by Research Now Group, Inc. on behalf of Qubit between May 25-31, 2017
4 Survey of 1,197 consumers in the U.S. and U.K. conducted online by Toluna Quick Surveys on behalf of Qubit on May 25, 2017

Qubit and Looker Establish Partnership to Empower Data-driven Personalization

Posted on: juin 15th, 2017 by admin

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Qubit and Looker Establish Partnership to Empower Data-driven Personalization

15th Juin 2017

Partnership to enable ecommerce businesses to unlock the power of their data

[NEW YORK] -- [15 JUNE 2017] - Qubit and Looker have established a partnership to bring data-driven decision making to personalization for ecommerce businesses. Qubit, the leader in delivering highly persuasive personalization at scale, provides the platform for marketers to create highly segmented personalized experiences for the highest performing customers. Looker, the modern data platform, allows businesses to consistently define metrics across the organization to make data more accessible, sharable, and secure.  

“Looker is a company that I have admired for a long time,” said Graham Cooke, founder and CEO of Qubit. “In a typical week at Qubit, we collect 70 billion data points which our customers need to analyze, in order to understand their visitors and then influence them through powerful personalization. Looker is a tool which enables organizations to simply and efficiently manage and make sense of the data they are collecting - it’s an incredibly exciting time!”

“At Looker, we believe everyone should have access to explore and understand the data that drives their business,” said Keenan Rice, VP of alliances at Looker. “Qubit empowers some of the biggest ecommerce companies to personalize to their customer base, processing literally billions of interactions every week. Partnering with Qubit will make it easier and more efficient for businesses to query that data in a simple, easy to use, format.”

The combination of Qubit’s and Looker’s technologies enables joint customers to analyze visitor data efficiently and effectively. Customers will have the ability to look at all their data from multiple siloed locations within one interface. This data will no longer require IT resources to segment and understand.

“Businesses have the data, now it’s about making it available and breaking the silos that have been created in organizations,” Cooke continued. “With Qubit and Looker establishing a partnership we will make it easier for companies to understand their customers and ultimately create experiences which will drive brand loyalty and revenue.”

ColourPop Selects Qubit for Personalization Makeover

Posted on: juin 7th, 2017 by admin

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ColourPop Selects Qubit for Personalization Makeover

7th Juin 2017

[Chicago -- June 7, 2017] ColourPop, one of the fastest growing beauty brands in the US, has partnered with Qubit as part of the company’s new focus and investment in digital customer experience. The beauty products brand has become famous for taking new product lines from concept to market in a couple of days, by choosing Qubit that agility and scalability can be matched for the online business.

“From a first-time visitor, to our ColourPop Fanatics, we're all about listening to our audience,” said Brittney Juge, Manager of Analytics, “We're thrilled to be partnering with Qubit to bring customer-centric experiences to life and be able to leverage an incredible amount of data to do that.“

ColourPop will use Qubit to understand their customers based on the data they are collecting. From that point, ColourPop will then identify different groups based on trends, behaviors and customer lifecycle stage. This will be done leveraging the artificial intelligence capabilities of the Qubit platform. Once different groups have been identified ColourPop can then surface segmented personalizations depending on the most relevant experiences for each group, for example social proof or abandonment recovery.

“ColourPop is one of the hottest brands in the U.S. at the moment,” said Graham Cooke, CEO and founder of Qubit. “The company is breaking the traditional models of online retail and Qubit is incredibly excited to become their personalization partner. Through the use of the Qubit Customer Influence Engine, ColourPop will gain deep knowledge of their customers, be able to nurture relationships, and continue to be a transformative business.”

Qubit announced the partnership with ColourPop at IRCE, held June 6-9 at McCormick Place West in Chicago. Visit Qubit at IRCE in booth 2014 to learn more about the Qubit platform, highly persuasive personalization and how AI is transforming retail.


Qubit Targets Ambitious Growth with Two New Senior Hires

Posted on: mars 15th, 2017 by admin

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Qubit Targets Ambitious Growth with Two New Senior Hires

15th Mar 2017

Personalization innovator kicks off 2017 by adding key roles to its executive team

[LONDON and SAN FRANCISCO] --- [March 15th, 2017] Qubit, the leader in data-driven personalization, has appointed Tracy Maraj as VP Global People Operations, and Kevin Zellmer as VP of Global Partners.

Maraj will be based in Qubit’s London office where her key focus will be shaping Qubit’s people strategy in attracting, developing and retaining the best talent - with a commitment to diversity and inclusion as the company accelerates its growth across Europe and North America. Maraj, formerly HR director for Salesforce, joins Qubit with more than fifteen years of experience in developing and delivering organizational strategies, including M&A that provide a competitive edge for high growth, global companies. She has also held management and leadership roles at Intel, Netscape, Cisco, Opsware and HP.

“Qubit is pushing the boundaries of personalization and our people are critical to our success,” said Maraj. “I’m tremendously excited to be part of the team and play a role in evolving the company’s culture and strategy as it enters its next phase of growth.”

Zellmer will be based in Qubit’s San Francisco office, where he will be responsible for developing and implementing Qubit’s worldwide partner strategy. Prior to joining Qubit, Zellmer was global vice president of channels at Hootsuite, helping to establish the largest enterprise ecosystem in social. He has also held leadership and partner roles at Cisco, FiveAcross and

“I’m delighted to be joining at such a crucial stage in the company’s development,” Zellmer commented. “Qubit is already working with some of the best names in the business, and I look forward to collaborating with them, and others, who share our passion for personalization.”

“Welcoming two such high caliber, experienced professionals is an enormous coup for Qubit,” added Graham Cooke, CEO and founder of Qubit. “We deal in personalization technology but our most valuable asset is our people and the how they engage with our existing and prospective clients. Tracy and Kevin bring a vast amount of collective expertise which I believe will give us a real competitive advantage as we look to meet our ambitious plans for growth.”

These latest hires follow Qubit’s rapid global growth since the company’s founding in 2010 by four ex-Googlers. Raising more than $76 million in funding to date, the company powers experiences reaching over 400 million consumers for world leading brands such as John Lewis, Emirates, and Ladbrokes.

On average, Qubit delivers more than three billion personalization experiences each month, generating millions in incremental revenue for clients.


Frontier Airlines Partners with Qubit to Provide Travelers with a Highly Personalized Booking Experience

Posted on: mars 8th, 2017 by admin

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Frontier Airlines Partners with Qubit to Provide Travelers with a Highly Personalized Booking Experience

8th Mar 2017

Frontier turns to Qubit to increase customer satisfaction and engagement by building a more relevant online experience from first click through travel booking confirmation

[NEW YORK]—[March 8, 2017] – Low-cost carrier Frontier Airlines has partnered with Qubit, the pioneer in delivering a data-first customer experience, to gain a deeper understanding of their customers’ behavior, then using this information to provide a tailored customer journey throughout the travel booking path. Frontier will use Qubit's full service platform to accomplish this, in addition to serving a more relevant and personalized experience overall.

Prior to Qubit, Frontier had been using A/B testing for site optimization which lacked the ability to personalize the customer experience and limited customer engagement and conversions. Qubit met Frontier’s requirements for a full-featured digital experience management platform that integrates analytics, segmentation, A/B and multivariate testing and personalization.

The ability to create a highly personalized customer experience for each traveler will allow Frontier to provide customers what they’re looking for based on past purchases and browsing behavior. In addition, Frontier will be able to use more precise customer data, served up by the Qubit platform, to offer ancillary products to the right customers at the right time, while increasing conversions and customer loyalty.

"In the highly competitive low-cost carrier business the ability to identify customer needs, interests and preferences during the buying journey are key to making the travel booking experience as simple and trouble-free as possible," said Doug Bertram, at Frontier Airlines. "Not only will Qubit's robust technology platform allow us to initiate a high-powered personalization program, it will also help us create new revenue streams through ancillary product sales. We believe Qubit will be an excellent technology partner that will allow us to get the most out of their platform and maximize our investment.”

Frontier Airlines joins more than 300 of the world's leading consumer brands in leveraging Qubit's digital experience delivery platform which delivers 12 billion personalized experiences each month. Anticipating the era of customer-centricity, Qubit’s technology allows companies complete access to its customer data – at every level – so the customer experience can be optimized at every brand touchpoint.

“Meeting today’s customer expectations can be a huge challenge for even the most popular consumer brands,” said Graham Cooke, CEO and founder of Qubit. “By mapping the entire customer journey, the right data can be used to deliver gratifying and engaging digital experiences that delight customers, enticing them to return again and again. We’re thrilled about our new partnership with Frontier Airlines and look forward to working together to exceed customer expectations."

Sky Betting & Gaming Look To Exceed Customer Expectations Utilising the Qubit Customer Experience Platform

Posted on: janvier 11th, 2017 by admin

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Sky Betting & Gaming Look To Exceed Customer Expectations Utilising the Qubit Customer Experience Platform

11th Jan 2017

Fast-growth UK gambling company choose Qubit to build out personalisation strategy across all brands.

[LONDON] --- [11th January, 2017] Sky Betting & Gaming, who grew their revenues by nearly 50% last year and have more UK online customers than any other operator, are now aiming to further differentiate their player experience. The company, which has nine established brands, has recently chosen Qubit, the leaders in context-driven personalised experiences, to help anticipate the growing demands of their consumers and innovate ahead of their competition. With over 50 million content updates across Sky Betting & Gaming brands daily, and 53 million transactions processed on their busiest days, the company is eager to seize the opportunity that this volume of behavioural data represents.

“We think big and act bold to ensure the betting and gaming experience is the best it can be for our customers. Over the past few years we’ve made huge investments in our in-house data platform. Qubit not only adds to our capabilities but will act as an activation layer for insights found in other platforms.” said Edward Moss, Managing Director, Sky Bet.

Qubit Visitor Cloud will give Sky Betting & Gaming the ability to understand how customers engage across their brands and identify opportunities to personalise. The company will be able to build relevant, timely and effective experiences for their users, whilst also measuring the effect that these enhancements are having.

Sam Talbot, Senior Product Manager at Sky Betting & Gaming said: “We’re very excited by the opportunity that personalisation represents in our industry. There are a number of challenges such as the huge volume of data, the need to stay in complete control of product stability, and the complexity of single page apps. By putting Qubit’s technology through its paces, we were really pleased with the scale, change control options, and integration with our React front end.”

“Demand for our technology in the gaming market is growing massively, as operators focus their attention on improving product experience and increasing player loyalty.” said Graham Cooke, CEO of Qubit, “Sky Betting & Gaming interact with about 70% of the UK’s recreational market and by choosing the Qubit platform, which handles 50 billion events per month across our customer base, we’re well matched to deliver personalisation at scale for Sky Betting & Gaming. I’m looking forward to meeting the business goals of the company and to enable the differentiation of their customer experience.”

About Sky Betting & Gaming

Sky Betting and Gaming aims to bring the excitement of sports betting, casino, poker and bingo to a rapidly growing number of customers in the betting and gaming market. Through our close relationships with Sky Sports we can provide a unique opportunity to deliver a real experience that makes us stand out in the online gaming sector.

We’re striving to be the best digital business in the UK and we’re well on our way. Last year we were nominated as one of The Sunday Times Top 100 companies to work for and we bagged a handful of accolades at the 2016 EGR awards - we’re not planning on slowing down anytime soon!

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