Archive for 2018

Vestiaire Collective fait appel à Qubit pour créer des expériences digitales plus personnalisées

Posted on: juillet 11th, 2018 by admin

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Vestiaire Collective fait appel à Qubit pour créer des expériences digitales plus personnalisées

11th Juil 2018

Le retailer de luxe se concentre sur la personnalisation et la segmentation pour accroître la Customer Lifetime Value

[PARIS - 11 JUILLET 2018] Vestiaire Collective, plateforme en ligne spécialisée dans l’achat et la vente d’articles de mode et de luxe d’occasion, a choisi Qubit pour passer à la vitesse supérieure en termes d’expérience client. Comptant plus de sept millions de membres et présente dans plus de 50 pays, l’entreprise se concentre désormais sur la personnalisation pour favoriser sa croissance continue, en boostant la fidélité des clients existants et en établissant des relations de confiance avec les nouveaux visiteurs.

“Il est indispensable d’offrir des expériences pertinentes et segmentées à nos clients dans le monde entier”, explique Ceanne Fernandes-Wong, Directrice Marketing et Vice-Présidente EMEA de Vestiaire Collective. “Étant donné l’efficacité et la solidité de la plateforme Qubit Pro, nous sommes convaincus de pouvoir atteindre nos objectifs de personnalisation sur les 13 domaines où nous déployons la technologie. Nos clients veulent découvrir et explorer une plus grande partie de notre catalogue produit, et seule une technologie comme Qubit Pro peut nous permettre d’y parvenir.”

Pour commencer, l’équipe Vestiaire Collective prévoit de se concentrer sur la création d’expériences rapides à mettre en place et capables de générer une vraie valeur ajoutée - comme la preuve sociale, visitor pulse et l’utilisation de messages segmentés à partir des templates Qubit. Alors que les vendeurs soumettent 30 000 nouveaux articles par semaine sur le site, l’équipe Vestiaire Collective souhaite répondre aux préférences, au comportement et aux intentions de ses visiteurs en leur proposant les meilleures expériences que la technologie puisse offrir.

La segmentation apparaît comme un point clef, permettant à l’entreprise de proposer au bon moment des messages pertinents et personnalisés à chaque visiteur. Les segments peuvent regrouper les nouveaux visiteurs ou les visiteurs récurrents, les acheteurs ou les vendeurs, mais peuvent aussi s’articuler autour de critères plus pointus, en rassemblant par exemple les visiteurs privilégiant une marque en particulier, qu’il s’agisse de Burberry, Fendi ou Prada.

“La marque Vestiaire Collective rime avec style, esprit d’entreprise et passion”, estime Graham Cooke, PDG de Qubit. “En se focalisant sur l’expérience client, je suis certain que l’entreprise continuera à bénéficier d’une croissance exponentielle. Pour créer des expériences personnalisées à grande échelle, il faut faire appel à des technologies alimentées par l’IA, capables de réagir en temps réel aux préférences des visiteurs. Voilà ce que Qubit Pro permet de faire, et je suis heureux de savoir que nous allons contribuer à la réussite de Vestiaire Collective.”

-END-

 

À propos de Vestiaire Collective

Vestiairecollective.com est le leader mondial de la mode haut de gamme et luxe d'occasion. Unique en son genre, la plateforme propose un catalogue de 600 000 produits soigneusement sélectionnés et assure un minutieux contrôle qualité et authenticité. Lancé à Paris en octobre 2009, le site vestiairecollective.com rassemble plus de 7 millions de passionnés de mode à travers 50 pays, et dispose de bureaux à Paris, Londres, New York, Milan, Berlin et Hong Kong. 30 000 nouveaux articles sont proposés à la vente chaque semaine, permettant aux acheteurs de faire leur choix parmi plus de 3 500 nouvelles pièces iconiques par jour, et faisant de Vestiaire Collective la destination privilégiée des amateurs de mode pour une expérience d’achat unique et passionnante.



À propos de Qubit.

Qubit est le leader de la personnalisation à grande échelle. En 2018, la solution Qubit a été reconnue par TrustRadius parmi les meilleures solutions de Personnalisation et d’A/B testing. De nombreuses entreprises comme NET-A-PORTER, Topshop, Emirates, Ubisoft, Thomas Cook, et Ladbrokes Coral utilisent la plateforme de personnalisation de Qubit afin d’accroître leurs revenus, d’encourager la fidélité et d’améliorer leur efficacité marketing. Près de 500 millions d’euros de ventes en ligne sont personnalisées chaque semaine grâce à Qubit.

L’entreprise opère depuis son siège social à Londres et dispose également de plusieurs bureaux en Europe et aux États-Unis.

Pour plus d’informations, visitez www.qubit.com



Qubit Contact

George Barker

[email protected]

Hobbs and Qubit partner as millions of pounds driven by personalization

Posted on: février 2nd, 2018 by admin

Qubit Presse.

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Hobbs and Qubit partner as millions of pounds driven by personalization

2nd Fév 2018

British designer chooses Qubit for another year to drive customer experience initiatives and differentiate

[LONDON - 1 FEBRUARY 2018] Hobbs London, the global women’s fashion retailer, are continuing to make personalization a top priority by partnering with Qubit after realising an excellent performance from the Qubit Pro personalization platform in the first year. Qubit, the leaders in marketing personalization technology, provide Hobbs with the most comprehensive record of their online visitors, enabling them to match visitor behavior and purchase history with the most relevant and timely personalizations.

“We put the customer first in everything we do,” said Andy Wilson, Head of Ecommerce at Hobbs. “Matching the in-store experience with the online experience was a must and we needed a robust technology to achieve it. In our first year with Qubit we’ve driven significant value across multiple customer experience initiatives that have allowed us to tailor our offering and recommendations to different customer segments. Personalization is not a 'nice to have' for Hobbs, it’s essential.”

 

The Hobbs online store launched in 2008, with the company now delivering to 55 countries worldwide. Having recently been acquired by The Foschini Group (TFG)[1], the company are on a trajectory to become one of the leading luxury retail brands online. With a focus on understanding site visitors’ historic behavior and their on-site activity in real-time, the ecommerce team can make the digital experience a true differentiator. Alongside Qubit, the Hobbs team have built a culture of data-first decision making and the results are just starting to show. For example, the product recommendations experience deployed through Qubit across multiple domains is driving more than £2.3mil in revenue.

Another compelling reason to continue the partnership was to eliminate unnecessary complexity in IT and consolidate their personalization initiatives into one platform and data architecture. Streamlining the technology estate has been key to unlocking greater flexibility when building relevant experiences for customers online which, for a fashion business, is imperative. For 2018, Hobbs and Qubit will continue to deliver relevant customer experiences that can scale across multiple domains and customer segments, driving loyalty with existing customers as well as attracting new customers.

“Established retailers like Hobbs are staples of the British high street, they’ve consistently proven the ability to innovate with changing market conditions in their 30 year history”, said Graham Cooke, CEO of Qubit, “We enable the deepest, most intelligent understanding of their visitors and can then precisely match that visitor with the widest range of personalization experiences. Hobbs are already seeing tremendous value through personalization and the Qubit Pro platform and I’m delighted that we’re continuing to work with them.”

[1] The Foschini Group buys fashion brand Hobbs as 3i exits, Alys Keys, City A.M. - 7 November 2017 - http://www.cityam.com/275280/foschini-group-buys-fashion-brand-hobbs-3i-exits

-ENDS-

Travel industry faces ‘personalisation pressure’ in 2018 as consumer appetite splits

Posted on: février 2nd, 2018 by admin

Qubit Presse.

Pour toute demande spécifique,
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Travel industry faces ‘personalisation pressure’ in 2018 as consumer appetite splits

2nd Fév 2018

[LONDON - 11 JANUARY 2018] Travel brands will come under pressure from a highly competitive online market and conflicting customer appetites in 2018, according to new research from Qubit.

The survey of more than 1,000 UK and US consumers highlighted that plenty of the 2018 market is still available as we approach Blue Monday* and February’s peak period, with nearly two thirds [65%] of all UK consumers yet to book a holiday for the year ahead and almost half [48%] admitting they haven’t even started researching yet.

Qubit’s research also revealed that three out of five respondents will only consult two to five websites when booking their holiday. Facing stiff online competition and a discerning customer base, travel brands will need to move swiftly to secure revenues if they’re to benefit from 2018’s peak booking period.

Personalisation Demand
As we enter the peak business period of 2018, Qubit’s research showed that there are clear opportunities to appeal directly to customers through using the most effective personalisation techniques - such as tailored recommendations and social proof. These are set to serve brands particularly well with younger travellers and those bookers with families. However, brands also face a challenge from older travellers who appear to be more resistant to personalisation.

- Younger travellers and those booking for families were found to be most eager for tailored, personalised experiences. Three out of five [60%] under 35-year-old travellers and more than half [56%] of family bookers found recommendations received from travel websites very or extremely useful.

- Among the available personalisation techniques, social proof – which involves influencing decision-making with the behaviour of other customers – was found to be particularly appealing to families and younger travellers. 37% of all customers wanted to know what holidays and destinations are popular while booking online – this rose to more than half of under 35s [57%] and family bookers [53%].

- 49% of under 35s and 46% of families said it was helpful for brands to display counters showing the demand for a product or service. Likewise, more than two thirds [67%] of under 35s and half [54%] of families said it was helpful for brands to display counters showing availability or offers that would shortly expire.

- Qubit’s research revealed that travellers over 35 years old were more resistant to personalisation and were instead motivated by cost and seamless user experiences. Four out of five (80%) older travellers agreed that their favourite travel websites were those that were easy to use, and over half [51%] said price was the most important factor when considering which holiday to book. Almost a third [32%] of older travellers would consider switching brands if another website could provide more choice or better prices.

Customer Response
Qubit’s research indicates that travel brands’ personalisation efforts are being recognised by consumers, with nearly half of respondents [45%] saying their favourite travel booking sites made an effort to personalise the experience to their preferences and interests. This rises to 56% for under 35s and 58% for families.

This has driven a strong consumer appetite for tailored, relevant experiences when it comes to interacting with travel brands, indicating it will be a key tool for brands aiming to secure revenue in the peak period and beyond. Around half [49%] of all customers said they enjoy being recommended holidays that fit their interests, but this rose to 69% for under 35s and 63% for families. More than half of customers [49%] said they would share their preferences with a business in order to make the booking experience better – this rose to nearly three quarters [71%] of under 35s and nearly two thirds [64%] of families.

Channels of Choice
While online continues to dominate, Qubit data shows that customers have firmly moved on from more traditional channels, with 11% reporting they visit in-store to research destinations and just 13% choosing to book their trip in-store. Less than 2% of customers said they used travel call centres for inspiration, booking or post-booking advice.

Qubit data also shows there could be opportunities for brands to upsell ancillary options to existing online customers. When planning a booked holiday, the majority [60%] of customers used Google, but more than a third [36%] used the website of the brand they’d booked with.

Dan Bensley, Travel Industry Lead, Qubit said:
“As we enter travel’s peak period, brands will come under pressure to deliver more sophisticated online experiences if they’re to win over those customers yet to book holidays in 2018. Businesses that invest in AI-powered personalisation technology will be well positioned to capture the low hanging fruit of the younger and family travel market. However, brands will also need to deploy an array of methods to appeal to the high-spending older demographic. This research shows that a one-size-fits-all digital approach is not enough in this increasingly hyper-competitive market.”

* The ‘most depressing day of the year’ on which high numbers of consumers are known to book holidays

-ENDS-

Notes to editors

About the survey
An online survey of 529 consumers in the US and 523 consumers in the UK was conducted by Toluna Quick Surveys on behalf of Qubit on November 2 and October 31 2017.

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