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BetBright Puts Customers First To Offer Disruptive Gaming Experience and Personalisation

14th Déc 2016

Ambitious gaming group BetBright invest in customer experience to differentiate online 

[LONDON - 12 December 2016] BetBright, the disruptive online gaming group are making digital experiences a priority for their customers. To support their ambitious growth plans, the company are looking to accelerate their existing personalisation capabilities with Qubit, the leaders in real-time segmentation and customer experience. Being able to understand and influence customers in one platform, will give BetBright the capability to efficiently deploy and measure these unique experiences to further push the boundaries of their technology estate.

“Controlling our own technology is fundamental to delivering our differentiated product. This means we are very selective with the 3rd parties we work with,” said Brian Mahon, Head of Product at BetBright. “With the Qubit platform and data infrastructure, we’re further accelerating the development of our in-house Sportsbook and Casino products, as well as opening up some really exciting opportunities for our developers. It’s vital that BetBright retains control of our roadmap to ensure flexible and agile innovation and to move faster than our competition, Qubit provides this for us.”

Throughout the sporting calendar, BetBright provides betting odds for thousands of events. As a challenger brand, the company needs to differentiate in a crowded marketplace and technology is at the heart of the company’s masterplan.  The use of the real-time, events-based model will allow BetBright to make iterative and data-driven decisions to improve the gaming experience for their customers. Linking all the company’s data together with Qubit’s first-party data will drive business decisions. 

“When businesses like BetBright choose Qubit it demonstrates a shared mission to put an end to meaningless experiences.” said Graham Cooke, CEO of Qubit, “We’re now in a partnership to help BetBright continue to be customer-centric and be one of the most innovative players in the gaming market.”

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