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[LONDON]---[NOVEMBER 23, 2016] - Express Gifts Ltd, the multi-channel retail business serving 1.4 million customers a year through its brands studio.co.uk and ace.co.uk, is looking to understand and influence their online visitors and bring personalisation at scale. With 35,000 products sold and a growing online presence, sales via the web continue to drive significant turnover for the business. The company is looking to Qubit, the leaders in context-driven customer experiences, to create personalisations to extend the loyalty of their existing customer base, and increase market share.
“Personalising the online experience for our customers is a board mandated priority. With such a diverse range of products the need to create hyper-relevant experiences is key.” said Craig Ewell, Head of Ecommerce at Express Gifts, “Qubit’s ability to understand the customer, deploy relevant experiences, and remove ambiguity through validation, was the main reason we chose them. Having everything in one sophisticated platform means demonstrating a quick return on investment is quickly achievable.”
Through the integration of an existing technology infrastructure, Express Gifts are now empowered with the relevant data and insights across all digital channels. Qubit is expected to become an integral part of the ecommerce, marketing and merchandising teams’ workflows. By grouping customers into valuable segments, Express Gifts can now deliver personalised messaging throughout the complex visitor journey, significantly increasing new customer acquisition.
Using Qubit’s Social Proof solution, Express Gifts has served up trending products to visitors, which is already achieving over £1million in annualised revenue. Qubit Abandonment Recovery is being used to address the challenge of visitors leaving the site without converting by alerting them to return to the site and continue the purchase in their basket.
“The digital opportunity for Express Gifts is huge, coupled with their unrivalled extensive logistics and personalisation facilities, the business is really set to capitalise online.” said Graham Cooke, CEO of Qubit, “By leveraging the Qubit platform, and the programmatic experiences we enable through Social Proof and Abandonment Recovery, Express Gifts are able to create personalisations for millions of customers every year.”