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Joe Browns, the UK-based men’s and womenswear lifestyle brand, has revealed substantial incremental return on investment thanks to its growing relationship with Qubit, the market leader in personalization technology.
Joe Browns have been working with Qubit since 2016 and thanks to its unique platform, have been able to quickly evaluate a multitude of different online customer experiences without making upfront and costly changes to the site. Having enjoyed conversion uplifts of up to 5%, they’re now ready to roll out structural changes on the site. Joe Browns’ ecommerce team will move to a second phase of experience design and delivery in the autumn that includes the development of an online segmentation and personalization strategy.
“With Qubit we’ve been able to test the best ways of creating more relevant and rewarding experiences for our customers,” said Simon Lewis, Head of E-commerce at Joe Browns. “Now we’re developing a segmentation and personalization strategy to drive customer loyalty, and create a truly engaging and relevant experience, no matter who you are or what you are looking for on the site. Broad-stroke optimisation to every visitor is not where we see the future, we need to be smarter in the ways we engage different segments of customers.”
Joe Browns has also been ramping up its digital investment as part of its plans for international expansion and ahead of opening its first retail store later in the year. They have recognized the need to develop the customer experiences they’ve already created, and have a personalization strategy that can tailor to each visitor. Internationally, each market will have different requirements for personalization, and Qubit acts as a solution that can scale and flex to these requirements.
“Accompanying Joe Browns on their personalization journey as they grow internationally is something Qubit is really looking forward to,” said Graham Cooke, CEO of Qubit. “The Qubit platform will continue to enable them to be more competitive, help them achieve their business goals, and give the team an even better understanding of their visitors. Personalization is key to being a customer-centric business and I’m delighted they’ve already seen substantial ROI with our technology.”