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Qubit, the pioneer in delivering data-first customer experiences, today announced that Parcel2Go has selected Qubit to drive higher conversion growth and achieve its business goals over the next three years. Partnering with Qubit will enable Parcel2Go to improve personal engagement with visitors and, as a result, offer more tailor-made customer journeys.
The ambition reflects the rapid growth of the market - Royal Mail forecasts a 35% rise in parcel volume by 2023 to 2.3 billion parcels sent per year.
Adam Harris, Marketing Director of Parcel2Go, said: “We needed an adaptable solution that could scale as we grow, and support our changing needs. Qubit offers us the granular visitor analytics to enable us to become a truly customer-centric business. Using real-time insights we can create better tailored and personalised journeys for our customers. Qubit’s client services team is exceptional and expected to help us support and foster innovation every step of the way.”
“More than one billion parcels will be sent by etailers alone this year. We want to evolve into a data-driven business. More sophisticated analytics is key to that evolution. After a rigorous selection process, we chose Qubit for its unique ability to offer the marketing technology to support future needs of the business.”
“Today understanding your customer is the key to acquiring them.” said Graham Cooke, Founder and CEO of Qubit. “Qubit’s platform delivers the strong analytical capabilities and customized navigation for customers needed to deliver soaring conversions for Parcel2Go. The personal foundation between Qubit client services and Parcel2Go reflects the personalised future for Parcel2Go’s customers.”