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NEW YORK - Qubit, the pioneer in delivering data-first customer experiences, has launched a comprehensive upgrade to its premium digital experience management platform that promises to mark a major evolution in the way marketers understand, segment and target online customers.
In a challenging ecommerce landscape where customers expect increasingly better experiences, exceeding expectations has become business-critical. The new version of Qubit’s DXM platform will enable companies in any industry to put customer insights to work faster and more effectively.
The new capabilities have been introduced to enable companies to “defy tomorrow's expectations,” with Qubit bringing a new level of speed, ease and abilities to companies looking to achieve data-driven personalization.
For example, brands will be able to use the new Adaptive Targeting feature to view and incorporate updates to customer segments automatically in real-time with every new online event to drive hyper-relevant engagement. Adaptive Targeting will work in tandem with the new Visitor Cloud Data Exchange (VCDX): a collection of services helping marketers unlock and integrate their customer data faster and more easily so they can put it to work driving greater competitive advantage.
In its totality, this release allows marketers to achieve end-to-end customer experience delivery from data collection, through reporting and analysis, all the way to actioning in one easy integrated workflow without finding themselves stranded in a data silo.
“Understanding visitor behavior and preferences is key but only half the battle,” said Qubit CEO Graham Cooke. ”The race is on to empower marketers with the tools to action those insights and drive better experiences. Every business is being continuously judged by its customers. We know that it’s going to take more than incremental changes to exceed the evolving expectations of those customers.”
Adaptive Targeting will help companies operationalize and activate their customer data in ways that have previously proven difficult. Individual customers are transient. Their needs, desires and tastes can change fast. Marketers can often find that what they know of their customers at any one time can be meaningless 10 minutes later when a customer has changed direction.
The Adaptive Targeting segmentation technology takes into account new insights as they are observed or gathered from a variety of data sources. Adaptive Targeting automatically adjusts and updates segments to reflect these changes in visitor behavior or preferences, thus ensuring hyper-relevant customer engagement at all times.
Often, the challenge companies face isn’t a lack of customer data but whether and how fast they can get that data into a place where it’s useful. VCDX offers users a variety of ways to collect online or offline, streaming, surveyed or static customer data. Companies can also directly connect to the Visitor Cloud through their own business intelligence software such as Looker and Tableau. VCDX is designed to unlock a company’s customer data faster, making it instantly available to use for segmentation, targeting or experience delivery.
Qubit has also launched Abandonment Recovery and Customer Preferences to add to its growing portfolio of out-of-the-box experience management solutions that already includes Social Proof, Product Recommendations, Merchandising and Landing Page Optimization.
The platform upgrade represents Qubit’s first move since Goldman Sachs led on the company’s $40m Series C in February. Accel, Salesforce Ventures and Sapphire Ventures also participated in the fundraising which reflected the rapid evolution of Qubit’s customer data platform.
Underwear fashion brand Jockey International Inc, is among the Qubit clients that are already benefiting from the new Qubit platform in helping drive superlative experiences for customers.
Tim McCue, VP of Ecommerce at Jockey International Inc, said: “My team is very excited about Adaptive Targeting and in particular its ‘segments’ functionality. Actioning our segments is now easier than ever because of the integrated nature of Qubit’s platform. By identifying these segments we’re personalizing complete user journeys and building stronger relationships as our customers’ needs evolve.
“Qubit also sets us up for broader data ambitions. In the future, we’ll be looking at combining Qubit’s rich behaviour data with other sources such as customer preferences. This holistic approach to data supports our goal of being a customer-first business.”
Cooke said: “The products we’ll bring to market in 2016 are all about defying tomorrow’s expectations. We’re working towards a future in which Qubit can power every digital customer touchpoint. To do that means building the capability to drive the market’s most relevant and personalized customer experiences.
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