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Spirit believes it can continue its astonishing growth story and retain its aggressive edge with a strategy based on data-driven decision-making. The partnership with Qubit will enable the ultra-low cost carrier to continue to disrupt the airline industry.
Bobby Schroeter, VP of consumer marketing at Spirit Airlines said: “We’ve always known that our customers choose to fly Spirit because we have the lowest price.
“Qubit’s platform and integrated solutions will help us to better understand who our customer is and their behaviors throughout the customer journey.”
Graham Cooke, founder and CEO of Qubit said: “At Qubit, our insights give you the best possible understanding of your customers and our platform allows you to access and action those insights fast. Our customers, such as Spirit Airlines, know such an approach gives them the edge in an era of commerce where consumers expect a hugely tailored experience and instant gratification.”