Use profitable tactics.
Go beyond A/B testing.
Conversion rate optimization and testing cosmetic parts of your site changes, colors and messaging keeps you busy, but doesn’t always drive value.
Leverage behavioral traits.
In ground breaking research from Qubit, we found that urgency, scarcity, social proof and product recommendations are highly effective personalization techniques for driving value.
Earn stakeholder trust.
Delivering value quickly with personalizations will not only improve the customer experience, it also makes it easier to secure buy in from senior stakeholders.