When referring specifically to experiences, conversion rate reports the percentage of visitors that saw the experience and went on to make a purchase.
We look for conversions amongst visitors from the moment they enter the experience until the moment they leave or the experience ends.
Conversion rate is important because it tells you about how your customers are engaging with your brand and interacting with your website or mobile app.
The Conversion Rate is a statistical estimate obtained by dividing the number of conversions by the total number of visitors and then factoring in prior domain knowledge.
Conversions ÷ number of visitors
Implementing best-practice personalization tactics are an effective way of increasing your conversion rate. Commonly-used tactics include: