Data visualization involves the use of charts, graphs, tables, and images to represent data and information.
How does Qubit use data visualization?
A good example of how Qubit uses data visualization can be seen in our segmentation solution. Beyond simple metrics that report segment size and the conversion rate and average order value of segmented customers, we provide detailed insights, using the most appropriate representation of the associated data.
In this example, we show movement in and out of the segment over the last 7 and 30 days:
Another really good example of how Qubit uses data visualization can be seen in how we report segment performance against side-wide performance. This view provides an easily understandable visual representation of performance and can help spot behavioral trends.