Ecommerce optimization refers to a series of well-proven techniques designed to attract and retain online customers. As an approach to business, it is the digital equivalent to store merchandising—the optimization, organization, and advertisement of products on a shop floor for high-street customers.
What types of ecommerce optimization can be used?
Well-proven optimizations include:
- Search Engine Optimization (SEO) to give your website prominence in search engine results
- Homepage design that incorporates a simple and user-friendly navigation
Well-placed recommendations and visual cues that engage shoppers and draw them ever deeper into your product catalog
Of course, one of the key advantages of A/B testing and the reason why it’s so popular in the delivery and understanding of personalization is that each change you make can be tested for effectiveness in attracting and retaining customers.