How can probability be applied to personalization?

When talking about experiences, and specifically when comparing results between a control and variation in an  A/B test, we use probability to indicate how much evidence there is that an observed change is due to the experience itself rather than something else.

We use cookies and other forms of website navigational information to offer you a better browsing experience, analyze site traffic, personalize content, and serve targeted advertisements.
Read about how we use cookies and how you can control them in our Privacy and Cookie Policy. If you continue to use this site, you consent to our use of cookies.

Accept Cookies