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Revenue Per Convertor (RPC)

This metric reports the average amount of revenue generated by each visitor to your site that converts.

How is revenue per convertor relevant to personalization?

In the context of personalization, revenue per converter reports the average amount of money generated by each visitor that saw an experience and converted. Remember that conversion often equates to a purchase or an order, but this is not always the case.

RPC is one of the principal metrics used to report the revenue generated on your website or mobile app.

How is RPC calculated?

RPC is calculated by dividing the average amount of revenue generated by visitors that saw an experience by the numbers of converters.

Formula

Total revenue ÷ number of converters