You calculate RPV by dividing the total revenue by the total number of unique visitors.
total revenue ÷ total unique visitors
There is no one-size-fits-all method for improving RPV; what works for one brand might not have the same impact for another.
Tried and tested techniques include upselling, product recommendations, and reward programs—in their own way, each is designed to increase the amount of money each of your visitors spends on your products or services.
To improve RPV, you need to focus efforts on increasing your Conversion Rate (CR) and on increasing the amount of money spent by each visitor to your site, better known as Average Order Value (AOV).
Working with some of the leading brands across retails, gaming and travel sectors, Qubit has proven that implementing best-practice personalization tactics is an effective way of increasing your CR and AOV. Commonly-used tactics include:
As mentioned, however, there is no simple off-the-shelf solution for improving RPV. The most successful brands employ a robust A/B testing strategy to measure the impact of your personalization efforts, find out what works and what has the greatest impact across your range of experiences.