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Social Proof

Social proof marketing draws on the power of social influence to drive sales by creating urgency and reassurance during the customer journey, utilizing proven techniques such as the wisdom of crowds and the bandwagon effect.

How can you use social proof to drive sales?

By surfacing information on your website or mobile app about how quickly a product or service is selling or how it is trending, you can validate the belief that it is valuable and worth spending money on, thereby influencing the purchasing decision. Simple techniques include labeling products as "trending" or "viewed in the last hour".

How can I combine social proof with other Qubit products?

Qubit’s social proof can be combined with a range of other products.  One popular combination involves using Qubit’s product recommendations to deliver a cart abandonment email featuring products badged as "trending".

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