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Attraction World start journey to personalization at scale with Qubit Pro

15th May 2018


Leading travel brand looking to drive online revenue and website conversion with data-led experiences

[LONDON - 15 MAY 2018]

Attraction World, the leading theme park and attraction ticket specialists, have selected Qubit Pro as the platform to get them closer to their customers. The company have ambitions to learn how visitors are behaving online, and use those intent signals to build an optimization and personalization strategy that resonates and drives loyalty with new and existing customers. By using Qubit Pro on both AttractionTix and FloridaTix, Attraction World will be able to consolidate legacy technologies, break the silos of numerous point solutions, and drive efficiency within the ecommerce team by having everything required for personalization in one platform.

“Attraction World is known for delivering an exceptional level of customer experience,” said Paul Stobbs, Group CEO at Attraction World. “With that in mind we need to continually think about how to maintain those expectations. Through the use of Qubit Pro, Attraction World will be able to consistently provide customers with the best user journey as they navigate our websites and find the most relevant products seamlessly and easily. It’s incredibly exciting to be part of this phase of Attraction World’s growth.”

Providing tickets for over 8,000 theme parks and attractions across the world, it’s a necessity to guide website visitors, on both domains, to the most relevant products for their trip. The company sell millions of tickets every year and will use product recommendations and social proof to both reassure and allow visitors to discover similar experiences and attractions. With an in-house development, UX, marketing and ecommerce team, Attraction World will be a self-service customer of Qubit Pro and initially will be prioritizing experiences with quick time to value before moving towards more sophisticated personalization.

“In the next 12 months, many businesses will begin their personalization journey,” said Graham Cooke, CEO of Qubit. “Qubit Pro has been built in order to take companies like Attraction World on that journey, from getting started with social proof, simple messages and product recommendations, to more advanced segmentation and personalization strategies. This can all be achieved with the Qubit Pro platform so no matter where a business is in their journey, our technology can be relied upon.”



About Qubit.
Qubit is the leader in delivering highly persuasive personalization at scale. In 2018, the company was named a ‘Top Rated A/B Testing & Personalization Tool’ by TrustRadius. Leading brands in retail, travel and egaming work with Qubit to transform the way they understand and influence their customers. Companies like NET-A-PORTER, Topshop, Emirates, Ubisoft, Thomas Cook, and Ladbrokes Coral are using the Qubit personalization platform to increase revenue, build loyalty and significantly improve their marketing efficiency. Every week Qubit is used to personalize approximately $600 million in online sales. Headquartered in London, the company has offices across Europe and the U.S.

For more information, please visit: www.qubit.com


George Barker



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