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Away Resorts begin journey to personalization at scale with Qubit

21st Feb 2018


UK travel company unlocking customer data with industry-leading personalization platform


Qubit, the leaders in marketing personalization technology, have today announced that Away Resorts, the UK holiday park operator, have partnered in order to take the online customer experience to the next level. Launched in 2008, Away Resorts will celebrate its 10 year anniversary this year, and the company want to build on the strong brand reputation they enjoy in the UK market. In order to do this, the management team have recognized that personalization is key to unlocking customer lifetime value

“Away Resorts is a growing business, and our success comes from our focus on the customer,” said Andy Edge, Chief Commercial Officer at Away Resorts. “Creating relevant experiences throughout the customer journey is imperative for us in a highly competitive market. I see Qubit as a way we can differentiate and get us closer to our customer.”

As the market grows, with the percentage of Britons taking a UK-based break at 72% in 2017, Away Resorts are perfectly placed to take advantage of this rise in ‘staycations’. The company therefore have ambitious growth plans and want to use Qubit Pro to increase conversions, reduce bounce rates and increase the bookings online vs. call center ratio.

Targeting experiences to segmented visitors is key to ensure that each and every customer interaction online becomes as relevant as possible. With Qubit Pro, the company will gain a deeper, more intelligent understanding of their visitors and be able to precisely match those visitors with appropriate, targeted personalizations. The company will also be leveraging the Qubit team’s extensive travel industry knowledge, gained through working with leading organizations like Emirates, NH Hotels and Jet2.

“Away Resorts have seen significant growth since founding and it’s exciting to be partnering with the company as they embark on the journey towards personalization at scale,” said Graham Cooke, CEO of Qubit. “The UK travel market is growing and being able to create online experiences which get you closer to existing customers, and ensure relevancy with new website visitors is something the Qubit Pro platform is set up to do. I look forward to tracking the results of the Away Resorts partnership.”




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