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BCBG MAX AZRIA GROUP Looks to Qubit’s Data-driven Customer Experience Platform to Execute Personalization and Agile Product Merchandising Strategies

27th Sep 2016


DALLAS & NEW YORK--With more than 570 retail stores worldwide, BCBG MAX AZRIA GROUP, LLC sought to create the same high quality shopping experience online that they provide in-store. Realizing they faced challenges, one being the extremely competitive fashion retail market, BCBG decided to take a different approach – one that would allow the global brand to create more personalized, self-service experiences and also execute more cost-effective agile merchandising strategies. BCBG turned to Qubit, which provides a data-driven customer experience platform, to collaborate with the retailer's agency, PixelMEDIA, which focuses on helping lifestyle brands launch, manage and grow their eCommerce channels through highly personalized online shopping experiences.

“After more than 27 years of providing high quality on-trend clothing, we plan on continuing this commitment to our existing customers, while appealing to a new generation of shoppers who are more accustomed to buying products online,” said Nathan Dierks, director of web operations at BCBGMAXAZRIAGROUP. “We knew that one of our biggest challenges would be creating a personalized shopping experience that sets us apart in the crowded fashion retail market, especially when the market has been so promotion-heavy.”

“Analytics without action is torture. Qubit gives us the tools to not only see our customer but to reach out to them and take action,” added Dierks.

Thanks to the rich data layer implementation delivered by PixelMEDIA on BCBG’s brand sites, Qubit has been able to target geo-specific experiences to customers depending on what’s popular where they reside. Also, strategies to create differing merchandising experiences for existing and new customers provided further personalization, increasing the relevance to specific segments and leading to a six percent uplift in conversions.

“We couldn’t be happier at the work we’ve done with Qubit for BCBG,” said Thomas Obrey, co-founder and CTO at PixelMEDIA. “We were able to easily integrate the Qubit platform into BCBG’s existing Demandware infrastructure and are pretty amazed at the speed to ROI. The Qubit platform paid for itself within the first few weeks.”

“Qubit and PixelMEDIA did a fantastic job of understanding our vision and then delivering a robust integration quickly,” said Dierks. “In the race to ROI, we were done in a few months which gave us breathing room to work together on the big ideas that will set us apart from the competition.”

“Working with PixelMEDIA to achieve BCBG’s goals of reaching new audiences and creating a highly personalized shopping environment for their worldwide customer base is exactly the challenge we love to tackle,” said Graham Cooke, co-founder and CEO of Qubit. “We look forward to our continued work with PixelMEDIA to meet BCBG’s omnichannel goals, including leveraging in-store and online data to create new promotional strategies and rolling those out globally.”

For those attending the Shop.org Retail Digital Summit, held September 26-28, 2016 in Dallas, Texas, please visit Qubit at booth 6039.

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