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Dennis Publishing picks Qubit to drive subscription optimisation

24th Nov 2015


Leading UK consumer magazine publisher sees Qubit’s platform as integral to making magazine subscriptions ‘the new loyalty scheme’

LONDON--Qubit, the pioneer in delivering data-first customer experiences, today announced that Dennis Publishing has selected Qubit to drive subscription optimization.

Judith Kempton, Head of Digital Marketing at Dennis Publishing said: “We wanted to understand more about our visitors and their behavioural activity to boost engagement and increase subscriptions. With these insights, we can deliver a stronger customer experience that is tailored to each visitor’s wants and needs.

“We needed a solution that would enable us to do most of the work in-house but also offered additional support where needed. Our partnership with Qubit has empowered our team to build an optimization and testing roadmap that aims to innovate and delight along the customer journey.”

Dennis Publishing is the sixth largest consumer magazine publisher in the UK, with 40 million unique visitors per month and was named digital publisher of the year 2014.

Graham Cooke, founder and CEO of Qubit said: “At Qubit, our insights give you the best understanding possible of your customers and guide you in how to action those insights. Dennis Publishing recognises the relevance of customer experience to driving conversions and its potential to impact on magazine subscriptions.”

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