INDOCHINO Leverages Qubit to Drive $1 Million in Incremental Revenue Through Geo-Location Personalization
8th Jun 2016
Leading men’s fashion retailer leverages the Qubit Visitor Cloud Platform to deliver personal experiences to enhance both online and in-store shopping experiences
NEW YORK--INDOCHINO, a leading men’s retailer, is using Qubit to bridge online and in-store customer experiences in order to meet the needs of today’s consumers and support INDOCHINO’s global growth. With eight retail stores in the U.S. and Canada and several planned for 2016, INDOCHINO is leveraging the Qubit platform to create an engaging experience for all customers – however and wherever they choose to shop. To date, Qubit has driven more than $1 million in incremental revenue by personalizing INDOCHINO’s website for different audience segments and unifying the customer journey.
Launched in 2007 as an online retailer only, INDOCHINO has expanded its business to include showrooms in major cities across North America. These showrooms now comprise almost 50 percent of the company’s business. Prior to engaging with Qubit, INDOCHINO had no way to connect online shoppers to the in-store experience, and vice versa. Qubit allows INDOCHINO to target online shoppers by geo-location, inviting them to visit a showroom in their region. Bridging online and offline channels has led to a 4.2 percent lift in revenue per customer and a 3.7 percent increase in conversions.
“Showroom service is a huge part of our business. By using Qubit, we’re able to constantly evolve our digital presence and enhance what we can do to create a well-rounded experience for the customer, regardless of whether they’re shopping online or prefer the in-store experience,” said Pilar Catala, Director of Omnichannel Digital Experience, INDOCHINO. “One of the best parts about the Qubit platform is that everything is measurable. We closely monitor and review the results of our campaigns and are constantly working to improve on our success.”
The Qubit Visitor Cloud platform provides a data-first, digital experience “hub” that combines analytics, A/B testing, segmentation and web personalization with a real-time data supply chain that connects data from across every single brand touchpoint to create a single view of the customer. Recent additions to the platform include Adaptive Targeting segmentation, which takes into account new customer insights as they’re observed and gathered from various data sources, and Abandonment Recovery and Customer Preferences, which bolster features in the existing Qubit platform: Social Proof, Product Recommendations, Merchandising and Landing Page Optimization.
“INDOCHINO’s success in both online and offline channels is an excellent model for companies looking to gain traction with an omnichannel retail strategy,” said Graham Cooke, Co-founder and CEO, Qubit. “INDOCHINO is breaking new ground by leveraging Qubit to bridge online and offline data to create the most relevant and personalized customer experience possible. We’re extremely excited to build on our existing relationship with INDOCHINO and wish them continued success.”
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