L’OCCITANE en Provence Brings Personalized In-store Experience Online with Qubit
27th Jun 2018
Global beauty and cosmetics retailer and manufacturer reaps strong results with data-driven customer experiences and AI-powered personalization
[LONDON and NEW YORK - 27 JUNE 2018]
Global natural beauty products and cosmetics manufacturer and retailer, L’OCCITANE en Provence, is collaborating with Qubit to bring the brand's in-store shopping experience online. Founded in 1976, L’OCCITANE has more than 3,000 stores across more than 90 countries with upwards of 50 ecommerce websites. Using Qubit's personalization platform, Qubit Pro, along with industry-first AI-powered mobile discovery solution, Qubit Aura, L’OCCITANE has launched various personalization initiatives to maximize impact across its web properties. To date, Qubit has contributed to significant increases in revenue per visit (RPV), revenue per customer (RPC), and mobile conversions.
"We are thrilled to partner with L’OCCITANE, harnessing the brand's behavioral and intent data to scale personalization efforts," said Graham Cooke, CEO and co-founder of Qubit. "The ultimate goal of our collaboration is to ensure that all L’OCCITANE customers, regardless of channel, have fulfilling and meaningful experiences with the brand. By adopting technology that allows them to prioritize the shopping experiences they deliver to online and mobile shoppers, L’OCCITANE can continue to provide the highly personal service their customers have come to expect.”
The L’OCCITANE global ecommerce team started using Qubit Pro, a behavioral data-based personalization platform delivering targeted experiences at scale, to collaborate and share best practices across multiple domains and locations, from Japan to Brazil, London to Australia. Among the techniques used, social proof, which informs shoppers of how other shoppers are behaving in similar customer journeys, exhibited 2.86 percent uplift in RPV and 3.55 percent uplift in RPC in the U.K. while strategies to save the customer before site abandonment resulted in 2.65 percent uplift in the U.S.
As more shoppers engaged on the mobile channel to discover and purchase the brand's catalog of products, L'OCCITANE deployed Qubit Aura, which sits on the brand's existing mobile website and, through AI-powered personalization, changes the products a user sees based on their behavior in a social newsfeed type experience. The brand's U.K. ecommerce team reported 159 percent increase in mobile conversion rate as a result of Qubit Aura.
“Our customers now expect the same personalized services they receive in-store online," said Loanne Le Gac, e-business product coordinator at L’OCCITANE en Provence. "Our ecommerce team is committed to ensuring that that’s the case, and on a worldwide scale. Qubit allows us to deliver a personalization program on multiple domains to ensure a consistent level of quality and service across channel.”
L’OCCITANE and Qubit are capitalizing on the ongoing momentum and will continue to build more web experiences that match the personalized interactions customers receive when they browse and buy in-store. For more information about Qubit Pro, click here. For more information about Qubit Aura, click here.
About L’OCCITANE en Provence
At L'OCCITANE, we show off the very best Provence has to offer, for a glowing beauty that's unique. Every day, we commit to preserving the breathtaking natural environment that never ceases to amaze. L'OCCITANE offers high quality beauty products and fragrances. Our textures and fragrances are inspired by the Mediterranean lifestyle: using a L'OCCITANE product is always a moment of well-being and sensory delight.
For more information, please visit: www.loccitane.com
Qubit is the leader in delivering highly persuasive personalization at scale. In 2018, the company was named a ‘Top Rated A/B Testing & Personalization Tool’ by TrustRadius. Leading brands in retail, travel and egaming work with Qubit to transform the way they understand and influence their customers. Companies like NET-A-PORTER, Topshop, Emirates, Ubisoft, Thomas Cook, and Ladbrokes Coral are using the Qubit personalization platform to increase revenue, build loyalty and significantly improve their marketing efficiency. Every week Qubit is used to personalize approximately $600 million in online sales. Headquartered in London, the company has offices across Europe and the U.S.
For more information, please visit: squbitdigital.wpengine.com