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Qubit and Apptimize Introduce Ecommerce’s First Data-Centric Mobile Application Personalization

28th Jul 2015

Qubit, the pioneer in delivering data-first customer experiences, and Apptimize, provider of optimization tools for mobile applications, today announced a breakthrough partnership for the release of Qubit Mobile. Qubit Mobile is the ecommerce industry’s first solution that combines web and mobile interaction data with deep visitor knowledge to fuel A/B testing and personalization of mobile applications.

In today’s “expectation economy”, ecommerce businesses have made personalized customer experience (CX) their top priority in order to attract and retain tech-savvy consumers. This means tailoring the buying experience across all digital channels such as desktop and mobile websites. Increasingly, this level of engagement now extends to mobile phone applications: where the mobile app was once used to research possible purchases, it has now become the preferred purchase method for a growing majority of customers. However, many businesses are struggling to apply the same level of personalization from their websites to their mobile apps, as it requires a complex mix of programming, data integration, flexibility, and segmentation that is lacking in most app-building and app-testing solutions.

Qubit Mobile solves this challenge by combining those capabilities with Qubit’s powerful Visitor Cloud, the world’s first data supply chain built on Google Bigtable and HBase. The Visitor Cloud contains deep knowledge of visitor behavior and preferences from all digital channels. Qubit Mobile leverages that data with data received through the businesses’ mobile apps for enhanced personalization or targeting. Utilizing Apptimize’s robust mobile testing features, users now have all the tools they need to analyze, segment and test on mobile apps with the same granularity and flexibility as on the desktop and mobile web. The result is the most comprehensive mobile app personalization imaginable, driven by access to the real-time record of each customer.

“The world of mobile continues to reshape the entire digital marketing industry, and while there are countless vendors offering valuable functionality in this space, very few see the big picture the way Qubit does,” said Eric Kavanagh, CEO of The Bloor Group. “They are effectively harnessing the tremendous power of big data capabilities in game-changing ways. Their understanding of analytics and information architecture is unparalleled.”

Apptimize provides the most comprehensive native mobile optimization and personalization capabilities in the market, with more than one billion installations on end user devices and top customers in every major application vertical. Through this new partnership, customers can now utilize the following features in a single solution:

1 - Cross-device reporting: Customers can join data across mobile and web to create a comprehensive view of visitor activities across devices.

2 - Deep visibility: Customers can analyze mobile app user interactions with in-app events to measure the effectiveness of mobile initiatives and strategies that matter most to them.

3 - A/B Testing: Customers can A/B test multiple user experiences to create an app that keeps users coming back.

4 - Personalization: Customers can serve the most relevant experiences to their valuable segments at the right time and place, in real-time.

“We constantly hear from sophisticated businesses that personalization across platforms is critical to their mobile strategy and sustainable competitive advantage. This partnership with Qubit now enables any company to connect native mobile data with web, mobile web, and mobile marketing data,” said Nancy Hua, CEO of Apptimize. “Ecommerce and mobile commerce are increasingly competitive. Qubit Mobile is how companies and brands stay ahead by providing a superior experience for their customers.”

“We are thrilled to partner with Apptimize to offer Qubit Mobile to our customers,” said Graham Cooke, founder and CEO of Qubit. “Mobile applications have become one of the most essential customer touchpoints, and it is crucial for businesses to architect them to provide the same kind of personalized experience as with a desktop website or a brick and mortar store. As the expectation economy heats up, the brands that remain in customers’ minds are those that make the online shopping experience as smooth and tailored as possible.”



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