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[LONDON and NEW YORK, October 11, 2018] Qubit, a leader in marketing personalization technology, today announced the company has appointed Simon Jaffery-Reed as its vice president of product. Jaffery-Reed is responsible for the direction of the company’s product roadmap as well as overseeing product management, product specialists and product design teams. He will also work closely with Qubit's engineering team to address customer input and help them solve business problems.
"Simon has been the driving force behind many facets of our personalization platform, and has contributed to its success by listening to our customers and identifying which aspects of the product we should invest in," said Graham Cooke, CEO and founder of Qubit. "This year he was instrumental in the rigorous process of participating in Gartner's inaugural Magic Quadrant for Personalization Engines, in which Qubit was ultimately recognized as a Leader. Simon has also been crucial in establishing a strong product management team and leading the charge on one of Qubit's most innovative initiatives, Qubit Aura, an award-winning mobile shopping product that has given us unique positioning in the personalization market. His efforts are a key reason for our success and the focus of our strategy this year and beyond.”
Jaffery-Reed was previously director of product at Qubit. Prior to joining Qubit, he was a strategy consultant at PriceWaterhouseCoopers (PwC) for three years, and, earlier in his career, he ran online marketing at 1&1 Internet AG.
"When I joined Qubit in 2010, I was the company's first external hire during the research and development phase. It's been an incredible journey, growing together with the company,” said Jaffery-Reed. “I'm thrilled at the opportunity to take Qubit's products to the next level and I look forward to working even more closely with our customers, some of the world's biggest retail, travel and e-gaming brands, to incorporate their ideas and bring further innovation to life."
Qubit is the leader in delivering highly persuasive personalization at scale. In 2018, the company was named a ‘Top Rated A/B Testing & Personalization Tool’ by TrustRadius. Leading brands in retail, travel and egaming work with Qubit to transform the way they understand and influence their customers. Companies like NET-A-PORTER, Topshop, Emirates, Ubisoft, Thomas Cook, and Ladbrokes Coral are using the Qubit personalization platform to increase revenue, build loyalty and significantly improve their marketing efficiency. Every week Qubit is used to personalize approximately $600 million in online sales. Headquartered in London, the company has offices across Europe and the U.S.
For more information, please visit: www.qubit.com.
George Barker, Communications