Qubit Helps Lenovo to Execute Digital Customer Experience Strategy
4th Sep 2015
Qubit, the leader in digital customer experience, today announced that Lenovo, the world’s number one computer maker, has selected Qubit to help grow its online channels in North America. This agreement will help Lenovo utilize innovative data-driven methods to scale and optimize its online shopping experience.
The ability to tailor the buying experience for each online visitor is an important feature for ecommerce. To accomplish this, Lenovo will leverage Qubit to offer targeted and personalized content and continuously integrate and update customer preferences.
“We are highly invested in development and enhancements and Qubit’s technology, will help us scale our online operations and provide the best possible customer experience,” said Lewis Broadnax, executive director, web sales & marketing, Lenovo “Our customers have unique needs and preferences, and it is essential that we understand them in order to provide them with the best possible visit to our website.”
Qubit provides a digital experience hub that integrates analytics, segmentation, A/B testing, and web personalization functionalities with its Visitor Cloud, the world’s first real-time data supply chain powered by HBase and Google Bigtable. Businesses of all sizes can leverage these insights to refine their customer engagement methods over time--an approach known as continuous optimization that has become integral in the ecommerce industry.
“Delivering a personalized buying experience can be daunting for many companies because it requires a very sophisticated data architecture that can be costly and labor-intensive,” said Graham Cooke, founder and CEO of Qubit. “Our goal at Qubit is to streamline and simplify the entire experience with our technology, so businesses can focus on making their big ideas a reality. We are excited to work with Lenovo to shape their online channels and help them create memorable shopping experiences for their customers.”