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Sky Betting & Gaming Look To Exceed Customer Expectations Utilising the Qubit Customer Experience Platform

11th Jan 2017


Fast-growth UK gambling company choose Qubit to build out personalisation strategy across all brands

[LONDON] --- [11th January, 2017] Sky Betting & Gaming, who grew their revenues by nearly 50% last year and have more UK online customers than any other operator, are now aiming to further differentiate their player experience. The company, which has nine established brands, has recently chosen Qubit, the leaders in context-driven personalised experiences, to help anticipate the growing demands of their consumers and innovate ahead of their competition. With over 50 million content updates across Sky Betting & Gaming brands daily, and 53 million transactions processed on their busiest days, the company is eager to seize the opportunity that this volume of behavioural data represents.

“We think big and act bold to ensure the betting and gaming experience is the best it can be for our customers. Over the past few years we’ve made huge investments in our in-house data platform. Qubit not only adds to our capabilities but will act as an activation layer for insights found in other platforms.” said Edward Moss, Managing Director, Sky Bet.

Qubit Visitor Cloud will give Sky Betting & Gaming the ability to understand how customers engage across their brands and identify opportunities to personalise. The company will be able to build relevant, timely and effective experiences for their users, whilst also measuring the effect that these enhancements are having.

Sam Talbot, Senior Product Manager at Sky Betting & Gaming said: “We’re very excited by the opportunity that personalisation represents in our industry. There are a number of challenges such as the huge volume of data, the need to stay in complete control of product stability, and the complexity of single page apps. By putting Qubit’s technology through its paces, we were really pleased with the scale, change control options, and integration with our React front end.”

“Demand for our technology in the gaming market is growing massively, as operators focus their attention on improving product experience and increasing player loyalty.” said Graham Cooke, CEO of Qubit, “Sky Betting & Gaming interact with about 70% of the UK’s recreational market and by choosing the Qubit platform, which handles 50 billion events per month across our customer base, we’re well matched to deliver personalisation at scale for Sky Betting & Gaming. I’m looking forward to meeting the business goals of the company and to enable the differentiation of their customer experience.”

About Sky Betting & Gaming

Sky Betting and Gaming aims to bring the excitement of sports betting, casino, poker and bingo to a rapidly growing number of customers in the betting and gaming market. Through our close relationships with Sky Sports we can provide a unique opportunity to deliver a real experience that makes us stand out in the online gaming sector.

We’re striving to be the best digital business in the UK and we’re well on our way. Last year we were nominated as one of The Sunday Times Top 100 companies to work for and we bagged a handful of accolades at the 2016 EGR awards - we’re not planning on slowing down anytime soon!



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