The Goodwood Group partners with Qubit to harness data and machine learning
3ed Jul 2017
Major UK event venue invests in personalisation to drive online revenues
[LONDON - JULY 3 2017]
The Goodwood Group, owners of the West Sussex estate home to major motor, sporting and leisure events, will harness personalisation technology to drive revenue as it heads into the busy Summer period. The Group has partnered with Qubit, the leader in persuasive personalisation at scale, to boost sales and average order values through an enhanced user experience, from the moment visitors enter the site right through to the basket page. Qubit’s machine learning technology will process the wealth of data to continuously personalise Goodwood’s online booking journey and provide tailored experiences.
By analysing customer data, Goodwood’s website will automatically adapt to provide the best customer experience, instantly making changes to price feeds, product descriptions, and postage options at checkout. Qubit’s platform can rigorously test all changes to ensure an uplift is being driven. For example, regular Goodwood attendees may be provided with a recommendation on seating based on their previous purchases. Customers will also be guided towards events that match their preferences and warned when an event is nearly sold out.
Goodwood will harness Qubit’s platform to prompt customers with cross-selling opportunities, such as offers from its retail outlet or hotel, as well as relevant seating or parking upgrade options, to coincide with the event they are attending and the number of tickets they’ve purchased. Qubit will also be used to reward loyalty - returning Goodwood customers will receive personalised recommendations based on previous history, as well as preferred car parking and hotel stay options.
“Providing amazing customer experience both physically on the Goodwood Estate, and through our digital platforms is what we constantly strive to achieve,” said Andrew Fellingham, Head of Digital at The Goodwood Group. “By using the Qubit platform this will allow us to tailor experiences to our customers across our wide range of different Goodwood product categories from motorsport, horseracing and golf.”
“The Goodwood Estate is renowned for offering a wide host of real world experiences to delight customers, whether they’re motor enthusiasts or race goers, bridal parties or casual day-trippers,” said Graham Cooke, CEO of Qubit. “By harnessing customer data, this terrific customer experience begins well before Race Day or a hotel stay. Persuasive personalisation allows The Goodwood Group to provide each and every visitor with a tailored, seamless experience from the moment they click on the website to the journey home.