Vestiaire Collective chooses Qubit to curate more personalized experiences online
11th Jul 2018
Luxury retailer focuses on personalization and segmentation to drive customer lifetime value
[LONDON and NEW YORK - 11 JULY 2018]
Vestiaire Collective, global leading online marketplace for buying and selling pre-owned luxury fashion, has selected Qubit to take its online customer experience to the next level. With more than seven million members and a presence in over 50 countries, the company are focusing on personalization to enable further business growth by increasing loyalty with existing customers and quickly building trust with new visitors to the brand.
“It is essential to provide relevant and segmented experiences to our customers across the globe,” said Ceanne Fernandes-Wong, chief marketing officer and vice president - EMEA, Vestiaire Collective. “The pedigree and robustness of the Qubit Pro platform means we’re confident that we’ll be able deliver against our personalization goals across the 13 domains where we’re deploying the technology. At Vestiaire Collective, we’re always looking to have closer and more personal conversations with our customers to ensure that we’re evolving to continually meet their needs; Qubit Pro will help us achieve this goal”.
Initially, the Vestiaire Collective team will focus on building experiences with quick time to value and fast implementation times—like social proof, visitor pulse, and segmented messaging across Qubit’s template messages. With 30,000 new items submitted by sellers each week, the Vestiaire Collective team want to respond to their browsers preferences, behavior and intent with the best experiences that technology can provide.
Segmentation is seen as key to the business in order to ensure relevant, timely, and personalized messages to every visitor. Segments could include new visitors and returners, buyers and sellers, along with more nuanced groups, like visitors with a preference for a particular brand like Burberry, Fendi or Prada.
“Vestiaire Collective is a brand synonymous with style, entrepreneurial spirit and passion,” said Graham Cooke, CEO of Qubit. “By concentrating on the customer experience I have no doubt that they will continue to see exponential growth. To create personalized experiences at scale you need AI-powered technology that can react in real-time to the preferences shown by onsite visitors. With Qubit Pro you can do exactly that, and I’m delighted that we’re going to be part of their continued success.”
About Vestiaire Collective
Vestiairecollective.com is the leading global marketplace for premium and luxury pre-owned fashion. The platform is unique due to its carefully curated catalogue of 600,000 desirable items, that once sold are expertly checked for 100% quality and authenticity. Launched in Paris in October 2009, Vestiairecollective.com has over 7 million fashion savvy members across 50 countries worldwide with offices in Paris, London, New York, Milan, Berlin and Hong Kong. 30,000 new items are submitted by our community of sellers every week, which enables buyers to hunt amongst over 3,500 coveted and must have fashion pieces a day, ensuring that Vestiaire Collective is the go to site for an exciting unique shopping experience.
Qubit is the leader in delivering highly persuasive personalization at scale. In 2018, the company was named a ‘Top Rated A/B Testing & Personalization Tool’ by TrustRadius. Leading brands in retail, travel and egaming work with Qubit to transform the way they understand and influence their customers. Companies like NET-A-PORTER, Topshop, Emirates, Ubisoft, Thomas Cook, and Ladbrokes Coral are using the Qubit personalization platform to increase revenue, build loyalty and significantly improve their marketing efficiency. Every week Qubit is used to personalize approximately $600 million in online sales. Headquartered in London, the company has offices across Europe and the U.S.
For more information, please visit: www.qubit.com